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Author

Alba García-Milon

Observed names: Alba García-Milon, García Milon, Alba
Observed institution: Universidad de La Rioja
ORCID: 0000-0003-0367-8012
Observed ORCID: 0000-0003-0367-8012
OpenAlex ID: A5011887581
Towards the smart tourism destination: Key factors in information source use on the tourist shopping journey
2020 · Alba García-Milon, Emma Juaneda-Ayensa, et al. · Tourism Management Perspectives · 110
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Assessing the moderating effect of COVID-19 on intention to use smartphones on the tourist shopping journey
2021 · Alba García-Milon, Cristina Olarte-Pascual, et al. · Tourism Management · 76
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Affordance, digital media literacy, and emotions in virtual cultural heritage tourism experiences
2024 · Jiho Lee, Timothy Jung, et al. · Journal Of Vacation Marketing · 68
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Why do you want an organic coffee? Self-care vs. world-care: A new SOR model approach to explain organic product purchase intentions of Spanish consumers
2024 · José Laos-Espinoza, Emma Juaneda-Ayensa, et al. · Food Quality and Preference · 38
Tourist purchases in a destination: what leads them to seek information from digital sources?
2021 · Alba García-Milon, Cristina Olarte-Pascual, et al. · European Journal of Management and Business Economics · 28
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Does the product test really make a difference? Evidence from the launch of a new wine
2018 · Alba García-Milon, María Pilar Martínez-Ruiz, et al. · Food Quality and Preference · 21
The smartphone: The tourist’s on-site shopping friend. An extended cognitive, affective, normative model
2021 · Alba García-Milon, Jorge Pelegrín-Borondo, et al. · Telematics and Informatics · 14
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Game of Thrones in Class. Effect of Gamification on Amotivation and Perceived Quality
2020 · Jorge Pelegrín-Borondo, Yolanda Sierra-Murillo, et al. · Journal of Management and Business Education · 9
Tourist Shopping and Omnichanneling
2019 · Alba García-Milon, Emma Juaneda-Ayensa, et al. · Advances in hospitality, tourism and the services industry (AHTSI) book series · 9
Gamification in digital museum experiences: an affordance perspective
2026 · Alba García-Milon, M. Claudia Tom Dieck, et al. · Current Issues in Tourism · 3
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Local Tourist Shopping: How Purchases in a Destination Can Contribute to Sustainability
2024 · Alba García-Milon, Emma Juaneda-Ayensa · Springer eBooks · 3
Game of Thrones in Class (episode 2). ¿improving Gamification Reduces Amotivation and Increases Service Quality in Class?
2021 · Jorge Pelegrín-Borondo, Yolanda Sierra-Murillo, et al. · Journal of Management and Business Education · 2
Humans vs. AI in social science research: Rivals or allies in understanding consumers?
2026 · Jorge Pelegrín-Borondo, Cristina Olarte-Pascual, et al. · Journal of Retailing and Consumer Services · 1
Del lujo de Hermès al consumo consciente: lecciones de la elección de un café sostenible
2025 · Cristina Olarte-Pascual, Emma Ayensa, et al. · The Conversation
El poder de lo tangible: ¿por qué elegimos las tiendas físicas en la era digital?
2024 · Cristina Olarte-Pascual, Jorge Borondo, et al. · The Conversation
Works count: 21
Citation count: 382
H-index: 9
I10-index: 7
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