Author

Muhammad Zafran

Institution: Beaconhouse National University

Observed institutions: Beaconhouse National University, University of Central Punjab, Turība University

ORCID: 0000-0002-0543-7944

Observed ORCIDs: 0000-0002-0543-7944, 0000-0002-6707-3656

OpenAlex ID: A5012231984

Framework of Islamic Consumer Behavior: Exploring the Foundation of Islamic Consumer Behavior and Motivation

2022 · Muhammad Zafran · Journal of Business Administration and Management Sciences (JOBAMS) · 10

Effects of Corporate Social Responsibility on Customer Brand Choice in Baltic Region: Mediating Role of Product Involvement Level

2018 · Muhammad Zafran · European Integration Studies · 5

Does CSR Shape Brand Identity? Impact of CSR on brand equity elements with a moderating role of CSR skepticism in fashion industry in Pakistan

2025 · Muhammad Zafran · Management · 3

If I can’t afford it, I will buy dupes: Influence of dupe culture on consumer perceived value of luxury products

2025 · Muhammad Zafran, Aiman Irfan Ahmed · Revista San Gregorio · 2

Brand Name Love: The Effects of Islamic Bracketed Brand Name on Perceived Quality and Purchase Intentions Retail Food Industry of Pakistan

2022 · Muhammad Zafran · Journal of Business Administration and Management Sciences (JOBAMS) · 2

To regret or not to regret: The influence of impulsive buying on consumer subjective well-being with mediating role of positive thinking

2025 · Muhammad Zafran, Ishtiaq Ahmad Bajwa · Management · 1

Consumer’s Response to Fear Appeals and Their Effectiveness in Advertising: Cross-culture Comparison of Finnish and Pakistani Consumer’s Attitude Towards Threat Appeals

2023 · Muhammad Zafran, Shahjahan Masud · EMC Review - Časopis za ekonomiju - APEIRON · 1

From Asian premier airline to trouble airline: rebranding for revival of Pakistan International Airlines

2023 · Muhammad Zafran · Middle East J of Management · 1

The Influence of Retail Services and Selling Behaviors on Customer’s Satisfaction, Trust and Loyalty Intentions in Retail Industry of Pakistan

2021 · Turiba University, Latvia, Muhammad Zafran, et al. · Acta Prosperitatis · 1

The influence of retail services and selling behaviors on customer’s satisfaction, trust and loyalty intentions in retail industry of Pakistan

2026 · Muhammad Zafran, Ishtiaq Ahmed Bajwa · Interpersona An International Journal on Personal Relationships

Evaluating Impact of Ramadan Fasting on Conscious Consumption and Sustainable Practices Among Muslims

2026 · Muhammad Zafran, Ishtiaq Ahmed Bajwa · Research Square

Trends in the acquisition of resources and their perceived relative importance by SMEs in Pakistan.

2018 · Muhammad Zafran

Works count: 12

Citation count: 26

H-index: 3

I10-index: 1