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Omar Benjelloun Andaloussi

Observed names: BENJELLOUN ANDALOUSSI , Omar, BENJELLOUN ANDALOUSSI, Omar, Benjelloun Andaloussi, Omar, Omar BENJELLOUN ANDALOUSSI, Omar Benjelloun
ORCID: 0000-0002-9059-6332
Observed ORCID: 0000-0002-9059-6332
OpenAlex ID: A5012249276
Phygital Marketing and the Pain of Paying
2024 · Rachid Boudri, Badr Bentalha, et al. · Advances in marketing, customer relationship management, and e-services book series · 34
The role of CSR practices in generating consumer perceived value: empirical evidence from Moroccan banking sector
2023 · Zakaria Abbass, Omar Benjelloun Andaloussi, et al. · Social Responsibility Journal · 16
Corporate social responsibility impact on customer-based brand equity in the Moroccan luxury hotel context: mediating role of customer value co-creation
2024 · Zakaria Abbass, Omar Benjelloun Andaloussi, et al. · Social Responsibility Journal · 6
Leveraging the “Made in Morocco” Label for Smart Marketing and Sustainable Territorial Attractiveness
2024 · Rachid Boudri, Badr Bentalha, et al. · Advances in marketing, customer relationship management, and e-services book series · 5
What Drives Tourists to Use Conversational AI? Evidence from an Extended UTAUT2 Model
2026 · Bendjedid Rachad Sanoussi, Omar Benjelloun Andaloussi, et al. · Statistics Optimization & Information Computing · 1
Artificial intelligence adoption in tourism: A systematic literature review of customer experience
2026 · Bendjedid Rachad Sanoussi, Omar Benjelloun Andaloussi, et al. · Statistics Optimization & Information Computing · 1
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Determinants of electric vehicle adoption intention in Morocco: an examination of the moderating role of hyperbolic discounting.
2026 · Omar BENJELLOUN ANDALOUSSI, Mohamed Amine MARHRAOUI, et al. · Research Square
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Tourist Loyalty and AI Personalization: A Trust-Based Study
2026 · Bendjedid Rachad Sanoussi, Omar Benjelloun Andaloussi, et al. · International Conference on Tourism Research
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Artificial intelligence in enhancing customer experience in sustainable tourism in Morocco: challenges, opportunities, and perspectives
2026 · Bendjedid Sanoussi, Rachad, Benjelloun Andaloussi, Omar, et al. · Zenodo (CERN European Organization for Nuclear Research)
Explorer la fracture numérique en Afrique : une netnographie des discours autour de l'intégration de l'IA au Maroc
2026 · Boudri, Rachid, Bentalha, Badr, et al. · Zenodo (CERN European Organization for Nuclear Research)
Alternatives Africaines : Analyse et Prospective
2026 · Benmoussa, Othmane, Boudri, Rachid, et al. · Zenodo (CERN European Organization for Nuclear Research)
Understanding AI Adoption in Tourism: Extending UTAUT2 with Trust
2026 · Bendjedid Rachad Sanoussi, Omar Benjelloun Andaloussi, et al. · Springer proceedings in business and economics
Harnessing artificial intelligence for sustainable urban mobility and tourist flow management in Casablanca, Morocco
2025 · Sanoussi, Bendjedid Rachad, BENJELLOUN ANDALOUSSI, Omar, et al. · PROA-UA
La relation banque/entreprise et l’asymétrie informationnelle Etat des lieux et corrélation
2020 · BENATTOU EL IDRISSI, Amina, BENJELLOUN ANDALOUSSI , Omar, et al. · Revue du contrôle, de la comptabilité et de l’audit
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l'impact des outils du marketing vert sur le comportement d'achat du consommateur marocain
2018 · Bouchra Benchekroun, Omar Benjelloun Andaloussi · Recherches et Pratiques Marketing
Works count: 15
Citation count: 63
H-index: 4
I10-index: 2
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