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Author

Nadine Khair

Observed name: Nadine Hussam Khair
Observed institution: American University of Madaba
ORCID: 0000-0001-9974-4971
Observed ORCIDs: 0000-0001-9974-4971, 0009-0007-9684-4345
OpenAlex ID: A5012583506
Investigating the impact of AI on improving customer experience through social media marketing: An analysis of Jordanian Millennials
2024 · Fandi Omeish, Mohammad Al Khasawneh, et al. · Computers in Human Behavior Reports · 73
TikTok app usage behavior: the role of hedonic consumption experiences
2023 · Amir Zaib Abbasi, Natasha Ayaz, et al. · Data Technologies and Applications · 56
Fashion-related remedies: Exploring fashion consumption stories during Covid-19. ‘Nostalgia overpowering, Old is the new me’
2022 · Nadine Khair, Sadina Malhas · Journal of Global Fashion Marketing · 31
The Impact of Social Networking Sites on Luxury Vehicles Purchase Decision Process in Gulf Cooperation Council Countries
2021 · Ghaith Al-Abdallah, Nadine Khair, et al. · Journal of International Consumer Marketing · 30
“Foreign brands of course!” An ethnographic study exploring COO image perceptions and its influence on the preference of foreign clothing brands
2021 · Nadine Khair, Elizabeth Lloyd-Parkes, et al. · Journal of Global Fashion Marketing · 16
Exploring the Impact of Gamified Experiences on User Engagement in Fitness Apps: A GAMEFULQUEST Perspective
2023 · Umair Rehman, Amir Zaib Abbasi, et al. · IEEE Transactions on Engineering Management · 15
Personal Branding through Perfume in the Middle East: Investigating the Role of Fragrance in Self-Presentation, Impression Management, and Cultural Identity
2024 · Nadine Khair, Samer Elhajjar, et al. · Fashion Theory · 10
Willpower: auto-ethnographic insights into the challenges that women encounter in academia
2020 · Nadine Khair, Arwa Al-Twal, et al. · British Journal of Middle Eastern Studies · 9
Marketing of self: Using tattoos to symbolize ownership and control of One's body. Narratives from Middle Eastern women
2022 · Nadine Khair · Sociology Compass · 7
The inconspicuous benefits of a crisis in shifting perceptions of country image and local goods in Jordan
2023 · Nadine Khair, Bushra Mahadin, et al. · International journal of organizational analysis · 4
The Impact of Followers’ Social Identity on Fashion Purchase Intention: The Mediating Role of Source Credibility
2026 · Ghaith Al-Abdallah, Nadine Khair, et al. · Journal of theoretical and applied electronic commerce research · 2
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Authentic or fake fashion-branded items? Narratives exploring consumers’ perceptions towards copycat brands among Middle Eastern individuals
2024 · Nadine Khair, Nadine Hussam Khair, et al. · Fashion Style & Popular Culture · 2
The Effect of Aging Consumers’ Characteristics on Store Selection and Food Shopping: A Review
2022 · Vimal Chandra Verma, Nadine Khair, et al. · Asia-Pacific social science review · 2
Consumer boycotts, ethical risk and cultural resistance: a sustainability perspective on Western fast-food consumption in Jordan
2026 · Leen Adel Gammoh, Nadine Khair, et al. · Management & Sustainability An Arab Review · 1
‘Face consciousness’ and ‘culture of embarrassment’ as stimulators to consumption: Exploring consumption decisions in the Jordanian context.
2024 · Nadine Khair, Arwa Al-Twal, et al. · Culture & Psychology · 1
Uncovering the role of 'culture' and 'self-image' in determining academics' acceptance of performance appraisal in a Jordanian university context
2023 · Arwa Al Twal, Nadine Khair · International Journal of Business Innovation and Research · 1
Uncovering the role of culture and self-image in determining academics acceptance of performance appraisal in a Jordanian university context
2021 · Nadine Khair, Arwa Al Twal · International Journal of Business Innovation and Research · 1
Impact of Financial Distress on Consumer Anxiety and Spending Behavior: A Moderated Mediation Model
2026 · Samer Elhajjar, Laurent Yacoub, et al. · Journal of Global Marketing
The search for uniqueness: an exploration of Gen Z’s identity in fashion consumption
2026 · Nadine Khair, Bushra Mahadin, et al. · International Journal of Fashion Design Technology and Education
Social Networking Sites and Luxury Vehicle Purchase Decision Processes Questionnaire
2021 · Ghaith Al-Abdallaha, Nadine Khair, et al. · PsycTESTS Dataset
Works count: 21
Citation count: 263
H-index: 8
I10-index: 7
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