Author

Sunita Guru

Institution: Nirma University

Observed institution: Nirma University

ORCID: 0000-0002-9710-4062

Observed ORCID: 0000-0002-9710-4062

OpenAlex ID: A5012764441

Assessing the feasibility of hyperlocal delivery model as an effective distribution channel

2023 · Sunita Guru, Subir Verma, et al. · Management Decision · 62

Analysing the factors affecting the selection of ERP package: a fuzzy AHP approach

2021 · Nityesh Bhatt, Sunita Guru, et al. · Information Systems and e-Business Management · 54

Ranking of perceived risks in online shopping

2020 · Sunita Guru, Jitendra Nenavani, et al. · DECISION · 50

Determinants of medical tourism: application of Fuzzy Analytical Hierarchical Process

2022 · Sunita Guru, Anamika Sinha, et al. · International Journal of Emerging Markets · 30

Values, satisfaction and intentions: online innovation perspective for fashion apparels

2021 · Pradeep Kautish, Sunita Guru, et al. · International Journal of Innovation Science · 25

Analyzing barriers for organic food consumption in India: a DEMATEL-based approach

2024 · Shashank Thanki, Sunita Guru, et al. · British Food Journal · 16

A quantitative framework for health‐care service quality assessment in India

2022 · Jitesh J. Thakkar, Shashank Thanki, et al. · Journal of Modelling in Management · 13

Analysing Factors Driving Purchase and Consumption Behaviour Towards Organic Food

2024 · Sunita Guru, Shashank Thanki, et al. · Vision The Journal of Business Perspective · 12

Ranking the Determinants for International Education Destination Decision of Indian Students: Application of Fuzzy Analytical Hierarchical Process

2021 · Sunita Guru, Nityesh Bhatt, et al. · Vision The Journal of Business Perspective · 11

Choice of electives among management students in India: A conjoint analysis

2021 · Anamika Sinha, Jallavi Panchamia, et al. · The International Journal of Management Education · 5

Prioritization of Dimensions of Online Trust Using Analytical Hierarchy Approach

2021 · Sunita Guru, Nityesh Bhatt, et al. · Indian Journal of Marketing · 3

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A study of trust and perceived risk in Online Shopping

2011 · Sunita Guru · INFLIBNET · 2

Determinants for selecting higher education institutions in India: a fuzzy analytical hierarchical process approach

2025 · Sunita Guru, Subir Verma, et al. · International Journal of Educational Management · 1

Enhancing food quality, organizational sustainability, and societal welfare by analyzing barriers to online pharmacy services

2025 · Sunita Guru, Bhavin Shah, et al. · The TQM Journal · 1

Managerial Trust and Organizational Behavior

2010 · Hemant C. Trivedi, Rajnikant Patel, et al. · Management and Labour Studies · 1

Exploring motivating factors for online pharma adoption: a systems-informed approach to design e-healthcare ecosystem

2026 · Sunita Guru, Bhavin Shah, et al. · Journal of Systems and Information Technology

Relevance of generational cohort and gender differences in ethical attitude toward corporate fraud and corruption in business

2025 · Anamika SInha, Sravani Bharandev, et al. · International Journal of Work Innovation

Review of: "Factors Influencing the Laptop Buying Behavior of Students in Vietnam"

2023 · Sunita Guru

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Review of: "Generating Smart Goals of Engineering Education Institutes in the Fast-Developing Countries"

2023 · Sunita Guru

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Technological transformation through electronic reverse auction: A case of GSCSC, India

2020 · Nityesh Bhatt, Nishant Agarwal, et al. · Journal of Information Technology Case and Application Research

Works count: 20

Citation count: 286

H-index: 9

I10-index: 9