Author

Moneeba Iftikhar

Observed name: Dr Moneeba Iftikhar

Institution: Lahore College for Women University

Observed institutions: Lahore College for Women University, Taylor's University, University of Gujrat

ORCID: 0000-0001-6850-4203

Observed ORCID: 0000-0001-6850-4203

OpenAlex ID: A5012781184

Citizen journalism practices during COVID-19 in spotlight: influence of user-generated contents about economic policies in perceiving government performance

2021 · Syed Hassan Raza, Ogadimma C. Emenyeonu, et al. · Information Discovery and Delivery · 20

Precautionary Behavior Toward Dengue Virus Through Public Service Advertisement: Mediation of the Individual’s Attention, Information Surveillance, and Elaboration

2020 · Syed Hassan Raza, Moneeba Iftikhar, et al. · SAGE Open · 20

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An Experimental Evidence on Eco-Friendly Advertisement Appeals and Intention to Use Bio-Nanomaterial Plastics: Institutional Collectivism and Performance Orientation as Moderators

2021 · Syed Hassan Raza, Umer Zaman, et al. · International Journal of Environmental Research and Public Health · 19

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Impact of YouTube Tutorials in Skill Development among University Students of Lahore.

2019 · Moneeba Iftikhar, Sohail Riaz, et al. · Pakistan Journal of Distance and Online Learning · 17

Construction Of Female Identity In Pakistani Television Commercials (November, 2015-April, 2016): A Semiotic Analysis

2017 · Moneeba Iftikhar, Mehwish Islam · Pakistan Journal of Gender Studies · 7

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Examining the Effects of Media-Generated Stereotypes on Receivers’ Trust and Attitude in Pakistan. Moderating Influence of Ethnicity and Gender

2021 · Syed Hassan Raza, Umer Zaman, et al. · Information · 6

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Visual Metaphors in Pakistani Television Commercials: Its Role in Shaping Female Consumer’s Perceptions about Brand Image and its Consumption

2020 · Sumeera Batool, Moneeba Iftikhar, et al. · Liberal Arts and Social Sciences International Journal (LASSIJ) · 4

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Interplay of Direct Anti-Smoking Public Service Advertisements and Anti-Smoking Messages Placement Disclosures in Movies with Attitude to Quit Smoking

2018 · Syed Hassan Raza, Anjum Zia, et al. · Global Social Sciences Review · 4

Unraveling the nexus: exploring the interplay of mass media, personality traits and social norms in fostering protective behavior against smog

2024 · Moneeba Iftikhar, Muhammad Yousaf, et al. · Global Knowledge, Memory and Communication · 3

Role of Pakistani Print Media in Promoting Clean and Green Pakistan Campaign

2020 · Moneeba Iftikhar, Urwah Iftikhar · Journal of Arts & Social Sciences (JASS) · 3

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Role of Breast Cancer Awareness Advertising Educational Messages in Educating Women to Develop a Precautionary Behavior

2019 · Moneeba Iftikhar, Dr. Fakhra Aziz, et al. · Sir Syed Journal of Education & Social Research (SJESR) · 3

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Role of Public Service Educational Messages in Educating People about the Perceived Risk of Hepatitis.

2019 · Moneeba Iftikhar, Muhammad Kamran Mughal · Journal of Mass Communication Department Dept of Mass Communication University of Karachi · 3

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Gender Stereotype News in Context of the Ethnicity: Scale Development and Validation

2019 · Syed Hassan Raza, Lubna Zaheer, et al. · Pakistan Journal of Psychological Research · 3

The Impact of Climate Change Coverage on Public Adherence towards Health Threat: An Empirical Validation of the Health Belief Model

2021 · Moneeba Iftikhar, Dr. Muhammad Yousaf · Sir Syed Journal of Education & Social Research (SJESR) · 2

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Virtual Identities and Social Media: A Case Study of Snapchat (2016-17)

2017 · Moneeba Iftikhar, Mohammad Zahid Bilal, et al. · VFAST Transactions on Education and Social Sciences · 2

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Revolutionizing Sustainability: The Impact of Circular Economy Innovations on CO2 Emissions

2025 · Moneeba Iftikhar, Amjad Ali Shah, et al. · Industrial ecology · 1

Role of Public Service Awareness Messages in Developing Precautionary Attitude towards Breast Cancer Detection Among Pakistani Women

2020 · Moneeba Iftikhar, Zahid Yousaf · Pakistan Journal of Gender Studies · 1

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The Use of Advertising Appeals and Women Delineation in Breast Cancer Related Web Advertisements: A Semiotic Analysis of Western and Eastern Advertising

2019 · Moneeba Iftikhar, Tahir Mahmood, et al. · Global Regional Review · 1

Artificial intelligence in Punjab’s Province healthcare: a qualitative exploration of opportunities, challenges, and ethical perspectives

2026 · Moneeba Iftikhar, Roha Sabahat, et al. · Pielegniarstwo XXI wieku / Nursing in the 21st Century

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Review Helpfulness to Support Business: Identifying Fake Reviews from User-Generated Content Using Random Forest

2026 · Syed Imran Abbas Qazmi, Midhun Chakkaravarthy, et al. · Advances in Decision Sciences

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Decoding the Impact of Digital Media on Climate Health and Smog Solutions in Pakistan: Adherent Health Behaviors and Mediating Factors

2025 · Moneeba Iftikhar, Kateřina Horáčková, et al. · Journal of environmental health

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Digital Transformation in Pakistan: Cyber-security Laws, Digital Media, and Youth Gig Workers – Assessing Awareness, Vulnerabilities, and Economic Impact (2024-25)

2025 · Dr Moneeba Iftikhar, Dr. Hafsa Batool, et al. · Policy Research Journal

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Shaping the Future: Exploring the Impact of Digital Health Messages and Communication on Protection Action Motivation to Adopt Premarital Genetic Testing

2025 · Faryal Sohail, Syed Hassan Raza, et al. · Health Problems of Civilization

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Gender and climate resilience: A study probing the agricultural adherent behavior through climate information services in southern Punjab

2024 · Moneeba Iftikhar, Nurul Hidayah Mat, et al. · Multidisciplinary Science Journal

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Influence of Television Content about Pakistan’s Development in Perceiving Government’s Performance

2023 · Rimsha Javed, Moneeba Iftikhar · Print Radio TV and Film Studies

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Works count: 33

Citation count: 120

H-index: 6

I10-index: 4