Author

Lingzhi Brian Fang

Observed name: Ling-Zhi Brian Fang

Institution: Communication University of Zhejiang

Observed institutions: Fudan University, Communication University of Zhejiang

ORCID: 0000-0002-6434-2443

Observed ORCID: 0000-0002-6434-2443

OpenAlex ID: A5012872295

Designing an Attractive Metaverse: Research on Design Factors Influencing Audience Satisfaction with a Virtual Space Based on QCA

2022 · Lingzhi Brian Fang, Xiongfei Dong, et al. · Journal of theoretical and applied electronic commerce research · 18

How artificial intelligence shapes job anxiety: the mediating role of AI stress

2026 · Lingzhi Brian Fang, Liu Tang, et al. · Internet Research · 14

What factors determine brand communication? A hybrid brand communication model from utilitarian and hedonic perspectives

2023 · Lingzhi Brian Fang, Mingzhen Liu, et al. · Frontiers in Psychology · 13

Time-sensitive “teacher”: A longitudinal model of follower contributions on educational social media influencers based on S–O-R framework

2024 · Ling-Zhi Brian Fang, Tan Cheng, et al. · Computers in Human Behavior · 10

Capturing brand loyalty through customer relationship management: exploring the roles of customer brand engagement and psychological contracts from a dual perspective

2025 · Lingzhi Brian Fang, Tan Cheng, et al. · Humanities and Social Sciences Communications · 7

Ownership leads to conflicts: the double-edged impact of psychological ownership on communication satisfaction in virtual communities

2024 · Lingzhi Brian Fang · Information Technology and People · 4

Self-Congruity as a Pathway to AI-User Relationships: A Serial Mechanism for AI Engagement Formation

2026 · Lingzhi Brian Fang, Tan Cheng, et al. · International Journal of Human-Computer Interaction · 2

What condition leads to an unreasonable pharmaceutical price? Impact research on the effect of medical service provision on pharmaceutical price regulation based on fuss-set QCA

2023 · Lingzhi Brian Fang, Xinmeng Wang, et al. · PLoS ONE · 2

Does superficial attraction hinders sustainable relationships with digital humans? Understanding customer commitment on digital humans in e-services from the utilitarian and hedonic perspectives

2026 · Lingzhi Brian Fang, Tan Cheng, et al. · Humanities and Social Sciences Communications

Works count: 9

Citation count: 70

H-index: 5

I10-index: 4