Author

Manijeh Bahrainizad

Observed names: Bahrainizad Manijeh, Manije Bahrainizad

Institution: Persian Gulf University

Observed institution: Persian Gulf University

ORCID: 0000-0003-2795-3170

Observed ORCID: 0000-0003-2795-3170

OpenAlex ID: A5013119797

Consumers’ perception of usability of product packaging and impulse buying: Considering consumers’ mood and time pressure as moderating variables

2018 · Manijeh Bahrainizad, Azadeh Rajabi · Journal of Islamic marketing · 67

Investigating the interaction effects of Halal label and green label by price on the purchase intention of Halal organic food

2023 · Manijeh Bahrainizad, Fateme Abedini · Journal of Foodservice Business Research · 12

The Effect of Customer Experiences on Purchase Intention Through Mediator Variables of Mental Engagement and Visual Perception

2020 · Mohseni Zahra, Esmaeilpour Majid, et al. · Studies in Business and Economics · 12

Explaining Factors Affecting Brand Image of Hospital with the Emphasis on Branding in Health Services Marketing; Case Study of Salman-e Farsi Hospital in Bushehr

2019 · Farideh Dalaki, Majid Esmaeilpour, et al. · Health Research Journal · 4

The background colour of online retailing and cognitive and emotional responses of consumers: an experimental study

2024 · Manijeh Bahrainizad · International Journal of Electronic Marketing and Retailing · 1

The level of involvement and consumer response to advertising through hashtags: a segmentation approach with self-organising maps

2024 · Manijeh Bahrainizad, Sepideh Aslami, et al. · International Journal of Internet Marketing and Advertising · 1

Investigation on the Effects of Market-Oriented on the Performance of Exports: The Study of Manufacturers and Exporters of Customs in Bushehr

2016 · Manije Bahrainizad · Business Strategies · 1

Does the effect of price and green label on green product intention to buy differ for demographic groups of consumers

2024 · Fatemeh Abedini, Manijeh Bahrainizad · International Journal of Technology Marketing

Does the Background Color of Retail Websites Impact the Affective and Cognitive Responses of Consumers? (An Experimental Study)

2022 · Manijeh Bahrainizad, Majid Esmailpour, et al. · DOAJ (DOAJ: Directory of Open Access Journals)

Works count: 10

Citation count: 98

H-index: 4

I10-index: 3