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Preethika Sainam

Observed names: Sainam, P., Sainam, Preethika
ORCID: 0000-0002-3967-2846
Observed ORCID: 0000-0002-3967-2846
OpenAlex ID: A5013412922
Consumer Options: Theory and an Empirical Application to a Sports Market
2010 · Preethika Sainam, Sridhar Balasubramanian, et al. · Journal of Marketing Research · 48
The missing link between analytics readiness and service firm performance
2021 · Seigyoung Auh, Bulent Menguc, et al. · Service Industries Journal · 18
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“Call for Prices”: Strategic Implications of Raising Consumers' Costs
2009 · Preyas S. Desai, Anand Krishnamoorthy, et al. · Marketing Science · 18
Emerging Market Firms’ Internationalization Pricing Strategies: The Role of Country of Origin and Organizational Learning
2024 · Preethika Sainam, S. Cem Bahadir · Journal of International Marketing · 13
Software Piracy in the Presence of Open Source Alternatives
2017 · Fernando Machado, T.S. Raghu, et al. · Journal of the Association for Information Systems · 10
Consumer Forwards: Concept and Empirical Analysis of a Sports Ticket Market
2015 · Preethika Sainam, Sridhar Balasubramanian, et al. · International Journal of Sport Finance · 7
Pricing under uncertainty: Forward and option pricing in sports markets
2023 · Preethika Sainam, Sridhar Balasubramanian, et al. · Journal of Business Research · 4
What I think I will do versus what I say I do: Mispredicting marijuana use among teenage drug users
2018 · Preethika Sainam, William P. Putsis, et al. · Journal of Business Research · 3
Pricing cues and retail competition
2024 · Anand Krishnamoorthy, Preethika Sainam · Journal of Retailing · 2
Pricing under uncertainty: Forward and option pricing in sports markets
2026 · Ong, L. Lin, Bhattacharya, Shantanu, et al. · UNC Libraries
Works count: 11
Citation count: 123
H-index: 6
I10-index: 5
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