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George Talbert

Observed names: George Talbert Jr., Talbert, George
Institution: Elon University
ORCID: 0000-0002-6913-5857
Observed ORCID: 0000-0002-6913-5857
OpenAlex ID: A5013903159
The evolution of the sales process: Relationship selling versus “the Challenger Sale”
2019 · Scott A. Inks, Ramon A. Avila, et al. · Journal of Global Scholars of Marketing Science · 33
Gauging the Effect of Buyer vs. Seller Initiation of Customer Value Creation on Buyer Loyalty in Large B2B Sales Relationships
2023 · George Talbert, Earl D. Honeycutt, et al. · Engaged Management ReView · 1
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Integrating Leadership Development into Sales Management Education: A Teaching Case Using Goleman’s Leadership Framework to Teach Coaching and Adaptive Leadership
2026 · George Talbert, Malcolm Talbert, et al. · Association of Marketing Theory and Practice Conference (AMTP)
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What Graduates See and What Employers Pay; Reconciling Salary Reporting and Total Compensation in Sales and Marketing
2026 · John Ertel, George Talbert Jr. · Association of Marketing Theory and Practice Conference (AMTP)
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Effectiveness of Interorganizational (B2B) Selling: The Influence of Collaboration, Initiator, Market Segmentation, Product
2018 · Talbert, George · Digital Archive @ GSU
Works count: 5
Citation count: 34
H-index: 1
I10-index: 1
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