Get started
Author

Jana Majerová

Observed names: Jana MAJEROVA, Jana Majerova, Majerova Jana
Institution: Ambis University
ORCID: 0000-0002-9770-2521
Observed ORCID: 0000-0002-9770-2521
OpenAlex ID: A5014080043
Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification
2020 · Margareta Nadanyiova, Lubica Gajanova, et al. · Sustainability · 89
PDF
Sustainable Brand Management of Alimentary Goods
2020 · Jana Majerova, Wlodzimierz Sroka, et al. · Sustainability · 59
PDF
Analysis of Slovak Consumer's Perception of the Green Marketing Activities
2015 · Jana Majerova · Procedia Economics and Finance · 56
PDF
Influencer marketing and its impact on consumer lifestyles
2020 · Margareta Nadanyiova, Lubica Gajanova, et al. · Forum Scientiae Oeconomia · 55
PDF
Brand Valuation as an Immanent Component of Brand Value Building and Managing
2015 · Jana Majerova, Tomas Kliestik · Procedia Economics and Finance · 44
PDF
Phases of Possible Recovery of Digital Enterprises in New Normal Business for Living with COVID-19 Times: Opportunities for a New Era in Sustainable Development Goals
2022 · PHAM Tien-Dung, Jana Majerova, et al. · Springer eBooks · 36
Sustainable Development and Digitalization in the Supply Chain for Environmental Protection: Changes and Trends
2023 · Jana Majerova, Subhankar Das · Springer eBooks · 33
Tweet Sentiments: Understanding X (Twitter) Users' Perceptions of the Russia–Ukrainian Crisis on Consumer Behavior and the Economy
2024 · Subhankar Das, Subhra Mondal, et al. · International Journal of Consumer Studies · 32
PDF
Taking Steps to Help the Phoenix Rise from Ashes: A Roadmap for Digital Enterprises to Develop New Sustainable Goals
2022 · HO Minh-Nhat, Jana Majerova, et al. · Springer eBooks · 29
Intrinsic Motivation Sources as Pillars of Sustainable Internal Marketing Communication in Turbulent Post-Pandemic Times
2021 · Jana Majerova, Lubica Gajanova, et al. · Sustainability · 25
PDF
The Impact of Influencers on the Decision-making Process Regarding the Purchase of the Brand Product
2020 · Lubica Gajanova, Jana Majerova, et al. · Business Management and Education · 24
Financial Literacy in the Slovak Republic
2014 · Katarína Zvaríková, Jana Majerová · Procedia - Social and Behavioral Sciences · 24
PDF
Theoretical Aspects of Brand Building in Seafood Industry
2013 · Anna Křižanová, Jana Majerová, et al. · Hrčak Portal of scientific journals of Croatia (University Computing Centre) · 24
PDF
Digital marketing, competitive advantage, marketing communication, social media, consumers
2021 · Margareta Nadanyiova, Jana Majerova, et al. · Marketing and Management of Innovations · 22
PDF
Digital Solutions for Media: Role of Pandemic and Sustainable Development of Depleting Industries
2023 · Jana Majerova, Subhankar Das · Springer eBooks · 17
Cognitive rationality and sustainable decision based on Maslow's theorem: A case study in Slovakia
2022 · Jana Majerova · Cognitive Sustainability · 11
PDF
The proposal of activities of pricing policy in the process of building and managing brand value in Slovak Republic
2013 · Anna Križanova, Jana Majerova · International Conference on Information, Business and Education Technology (ICIBET) · 11
PDF
The usage of the CSR concept and its communication in Slovak companies in the process of globalization
2021 · Margareta Nadanyiova, Jana Majerova, et al. · SHS Web of Conferences · 9
PDF
Who should Communicate to Make the World a Greener Place? Car Brand Loyalty as an Essential Attribute of Pro-Environmental Education
2024 · Jana Majerova, Lubica Gajanova, et al. · Acta Polytechnica Hungarica · 8
PDF
Monistic Concept of Branding Has Been Broken: How to Guarantee Consistency in Brand Value Management?
2020 · Jana Majerova · Polish Journal of Management Studies · 8
Don't you know that you're toxic? Regression model of a toxic workplace environment identification
2024 · Jakub Michulek, Jana Majerova, et al. · JOURNAL OF INTERNATIONAL STUDIES · 7
Global economic crisis impact on organic food consumption in the Czech Republic
2024 · Jana Majerova, Sarka Cizkova · Frontiers in Sustainable Food Systems · 6
PDF
Is Gen Z So Different? An Analysis of the Impact of Comparative Advertising
2023 · Ľubica Gajanová, Margaréta Nadányiová, et al. · Communication Today · 6
PDF
How to Make Phoenix to Arise from the Ashes: Brand Loyalty as a Prospective Pillar of Branding in Tourism After Crisis COVID-19
2020 · Jana Majerová, Carlos Fernandes · Littera Scripta · 6
One step forward, two steps back: AI generated content vs. perceived trust, authenticity and credibility
2024 · Jana Majerova, Margareta Nadanyiova, et al. · Intellectual Economics · 5
PDF
Works count: 65
Citation count: 691
H-index: 15
I10-index: 17
Year
Topic
Type