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Yuanyuan Dong
Observed name:
Y Dong
Institution:
Management and Science University
Observed institution:
Management and Science University
ORCID:
0009-0001-4555-7609
Observed ORCID:
0009-0001-4555-7609
OpenAlex ID:
A5014138454
Beyond the screen: How affection drives impulsive purchases in livestreaming e-commerce
2024
·
Yuanyuan Dong
, Arun Kumar Tarofder
·
International Journal of Applied Economics Finance and Accounting
·
27
PDF
Understanding Characteristics of Streamers on Consumers’ Impulse Buying Intention in Live Streaming
2025
·
Yuanyuan Dong
, Asad Ur Rehman
·
African and Asian Studies
·
3
Does similarity matter? Investigating the relationship between live streamer' communication style similarity and user purchase intentions during live streaming
2024
·
Yuanyuan Dong
, Arun Kumar Tarofder
·
International Journal of Applied Economics Finance and Accounting
·
3
An experimental study of the effects of cross-cultural time orientation and corporate social responsibility on consumers’ brand
2015
·
Y Dong
, Y Liu
, et al.
·
CRC Press eBooks
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Works count:
4
Citation count:
33
H-index:
3
I10-index:
1
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