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Author

Nai‐Hua Chen

Observed name: Nai-Hua Chen
Institution: Tunghai University
ORCID: 0000-0002-4282-8952
Observed ORCID: 0000-0002-4282-8952
OpenAlex ID: A5014155550
Factors influencing consumers’ attitudes towards the consumption of edible flowers
2016 · Nai-Hua Chen, Sherrie Wei · Food Quality and Preference · 100
Extending a TAM–TTF model with perceptions toward telematics adoption
2019 · Nai-Hua Chen · Asia Pacific Journal of Marketing and Logistics · 79
Domestic Technology Adoption: Comparison of Innovation Adoption Models and Moderators
2015 · Nai‐Hua Chen, Stephen Chi‐Tsun Huang · Human Factors and Ergonomics in Manufacturing & Service Industries · 54
Online Shopping Orientation and Purchase Behavior for High-touch Products
2015 · Nai-Hua Chen · International Journal of Electronic Commerce Studies · 35
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Why buy organic rice? genetic algorithm‐based fuzzy association mining rules for means‐end chain data
2015 · Nai‐Hua Chen, Chi‐Hsun Lee, et al. · International Journal of Consumer Studies · 27
Market segmentation, service quality, and overall satisfaction: self-organizing map and structural equation modeling methods
2011 · Nai-Hua Chen, Stephen Chi-Tsun Huang, et al. · Quality & Quantity · 26
Geographical indication labelling of food and behavioural intentions
2021 · Nai-Hua Chen · British Food Journal · 25
Ends Justify Means? Organic Cotton Products’ Purchasing Motivations
2012 · Nai‐Hua Chen, Sherrie Wei · Agribusiness · 17
Tourism Demand and Exchange Rates in Asian Countries: New Evidence from Copulas Approach
2008 · Hui-Cheng Wang, Nai-Hua Chen, et al. · 13
Exploring the Cognitive and Emotional Impact of Online Climate Change Videos on Viewers
2020 · Nai-Hua Chen · Sustainability · 11
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Consumers' intention to adopt plant‐based meat
2023 · Nai‐Hua Chen, Meng‐Hua Tsai · Agribusiness · 10
Using Gray Relation and Quality Function Deployment in Service Quality of the Cable TV
2009 · Nai-Hua Chen, Hsin-Yu Kuo · 4
An Ant Colony Optimization and Bayesian Network Structure Application for the Asymmetric Traveling Salesman Problem
2012 · Nai-Hua Chen · Lecture notes in computer science · 2
Using Self-organized Maps and Analytic Hierarchy Process for Evaluating Customer Preferences in Netbook Designs
2009 · Nai‐Hua Chen, Min‐hsin Chen, et al. · Int. J. Electron. Bus. Manag. · 2
Consumers’ preferences for choosing alternative proteins and their switching intentions in Taiwan
2025 · Nai-Hua Chen · British Food Journal · 1
The Impacts of Animated Transport Safety Advertising Cross Two Cultures
2024 · Nai-Hua Chen, Tran Thi Tu · Journal of Nonprofit & Public Sector Marketing · 1
A hierarchical Bayesian model in Evaluating Apps Downloading Frequency
2013 · Nai‐Hua Chen, Yi‐Ting Hwang
Considerations in Pricing Strategies for Local Sportswear
2011 · Nai‐Hua Chen, Sherrie Wei
Does One Model Fit All Banks? Some International Comparisons of Value-at-Risk at Listed Banks for Model Selection and Risk Determinants
2009 · Sheng-Hung Chen, Nai-Hua Chen, et al. · SSRN Electronic Journal
(Proceedings of Third 2008 International Conference on Convergence and Hybrid Information Technology, p1188-p1193)Tourism Demand and Exchange Rates in Asian Countries: New Evidence from Copulas Approach
2008 · Hui-Cheng Wang, Nai‐Hua Chen, et al. · NCHU Institutional Repository CRIS
Works count: 20
Citation count: 407
H-index: 10
I10-index: 11
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