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Emmanuel Silva Quaye

Observed names: Emmanuel Ato Silva Quaye, Emmanuel S. Quaye
Observed institution: University of the Witwatersrand
ORCID: 0000-0002-2860-8400
Observed ORCID: 0000-0002-2860-8400
OpenAlex ID: A5014505327
The effect of online customer reviews and celebrity endorsement on young female consumers’ purchase intentions
2023 · Theresa Macheka, Emmanuel Silva Quaye, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 93
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Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust
2022 · Emmanuel Silva Quaye, Cleopatra Taoana, et al. · Journal of Brand Management · 66
Investigating the impact of religiosity on entrepreneurial intentions
2022 · Nancy McIntyre, Emmanuel Silva Quaye, et al. · Journal of Business Research · 48
Evaluating key antecedents and consequences of the perceived helpfulness of online consumer reviews: A South African study
2022 · Molise Moloi, Emmanuel Silva Quaye, et al. · Electronic Commerce Research and Applications · 32
Pathways to Global versus Local Brand Preferences: The Roles of Cultural Identity and Brand Perceptions in Emerging African Markets
2021 · Abena A. Yeboah-Banin, Emmanuel Silva Quaye · Journal of Global Marketing · 30
Personality traits, money attitudes and consumer decision‐making styles as predictors of investment products choice in South Africa
2023 · Lesego Jenny Ngcamu, Emmanuel Silva Quaye, et al. · Journal of Consumer Behaviour · 23
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Predicting organisational commitment: The role of line manager communication, employee trust and job satisfaction
2021 · Tatiana Ndlovu, Emmanuel S. Quaye, et al. · South African Journal of Business Management · 18
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Health Self-Identity–Based Motivations and Behavioral Intentions: A Predictive Model and Segmentation Analysis
2021 · Emmanuel Silva Quaye, Kgaiso Mokgethi, et al. · Social Marketing Quarterly · 17
Healthy lifestyle and behavioural intentions: the role of self-identity, self-efficacy, subjective norms, and attitudes
2024 · Emmanuel S. Quaye, Leeford Edem Kojo Ameyibor, et al. · International Journal of Spa and Wellness · 16
Luxury purchase intentions: the role of individualism-collectivism, personal values and value-expressive influence in South Africa
2021 · Ayanda Zici, Emmanuel Silva Quaye, et al. · Cogent Psychology · 16
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Antecedents of brand loyalty in South African retail banking
2021 · Mokgadi Cleopatra Taoana, Emmanuel Silva Quaye, et al. · Journal of Financial Services Marketing · 13
Conscientious corporate brands: the roles of organisational purpose, organisational culture, brand authenticity and corporate social responsibility
2025 · Russell Abratt, Emmanuel Silva Quaye, et al. · Journal of Brand Management · 7
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Julep’s journey: differentiation in a competitive market
2026 · Emmanuel Silva Quaye, Angie Urban, et al. · Emerald Emerging Markets Case Studies
Revisiting Empowerment in Femvertising: Cross-cultural Investigation
2025 · Urszula Anisiewicz, Mary Ssonko Nabacwa, et al. · OSF Preprints (OSF Preprints)
Correction to: Conscientious corporate brands: the roles of organisational purpose, organisational culture, brand authenticity and corporate social responsibility
2025 · Russell Abratt, Emmanuel Silva Quaye, et al. · Journal of Brand Management
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Health and Lifestyle Branding
2022 · Emmanuel Silva Quaye, Leeford Edem Kojo Ameyibor · Palgrave studies of marketing in emerging economies
Kaya FM: the challenge of an afropolitan positioning
2021 · Emmanuel Silva Quaye, Yvonne Saini · Emerald Emerging Markets Case Studies
Cultural Values and Marketing Communications in Emerging Markets
2021 · Emmanuel Silva Quaye · Palgrave studies of marketing in emerging economies
Xenocentrism, cosmopolitanism, and consumer behavior in emerging markets: important antecedents and consequences
2020 · Emmanuel Ato Silva Quaye
An investigation of key determinants of customer loyalty : evidence from Ghana’s mobile telecommunication industry
2012 · Emmanuel Ato Silva Quaye · NORA - Norwegian Open Research Archives
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Relevance of a Healthy Change Process and Psychosocial Work Environment Factors in Predicting Stress, Health Complaints, and Commitment Among Employees in a Ghanaian Bank.
2010 · Emmanuel Silva Quaye · BIBSYS Brage (BIBSYS (Norway))
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Works count: 21
Citation count: 379
H-index: 11
I10-index: 11
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