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Mlenga Jere
Observed names:
Mlenga G Jere,
Mlenga G. Jere,
Mlenga G. Jere .
Institutions:
University of Lusaka,
University of Zambia
Observed institutions:
University of Cape Town,
Cape Peninsula University of Technology,
University of Lusaka,
University of Zambia
ORCID:
0000-0001-8368-3860
Observed ORCID:
0000-0001-8368-3860
OpenAlex ID:
A5014587283
Restricting or banning alcohol advertising to reduce alcohol consumption in adults and adolescents
2014
·
Nandi Siegfried
, David C Pienaar
, et al.
·
Cochrane Database of Systematic Reviews
·
91
Cause-related marketing in an emerging market: Effect of cause involvement and message framing on purchase intention
2012
·
Shirley Bester
, Mlenga G Jere
·
Journal of Database Marketing & Customer Strategy Management
·
40
PDF
An application of the theory of planned behaviour to predict intention to consume African indigenous foods in Kenya
2016
·
Thomas Waweru Gakobo
, Mlenga G. Jere
·
British Food Journal
·
38
An application of uses and gratifications theory to compare consumer motivations for magazine and Internet usage among South African women's magazine readers
2011
·
Mlenga Jere
, Steffon Davis
·
Southern African Business Review
·
26
A study of small, medium, and micro-sized enterprise (SMME) business owner and stakeholder perceptions of barriers and enablers in the South African retail sector
2015
·
Mlenga Jere
, Albertina Jere
, et al.
·
Journal of Governance and Regulation
·
14
Customer satisfaction and loyalty drivers in the Zambian mobile telecommunications industry
2018
·
"
, Mlenga G. Jere
, et al.
·
Journal of Business & Retail Management Research
·
11
PDF
Restricting or banning of alcohol advertising to reduce alcohol consumption in adults and adolescents
2013
·
Nandi Siegfried
, David C Pienaar
, et al.
·
Cochrane Database of Systematic Reviews
·
11
Exploring Factors that Influence Store Patronage amongst Low-Income Consumers in Cape Town, South Africa
2014
·
Mlenga G. Jere
, Babatunde A. Aderele
, et al.
·
Mediterranean Journal of Social Sciences
·
10
PDF
Investigating Motivational Factors that Influence Football Match Attendance in the South African Premier Soccer League Post the 2010 FIFA World Cup
2014
·
Mlenga G. Jere
, Sundu Mathidza
·
Mediterranean Journal of Social Sciences
·
4
Investigating the Factors that Influence Mobile Phone Adoption amongst the Youth in South Africa
2014
·
Mlenga Jere
·
Mediterranean Journal of Social Sciences
·
3
PDF
Portrayals of men and women in Drum magazine (South Africa) advertisements
2014
·
Mlenga Jere
·
Acta Commercii
·
3
PDF
Academic Workload and Performance in Developing Higher Education Systems: A Literature Review with Insights for Botswana Private Tertiary Institutions
2026
·
Roselight Chuma Pepukai
, Yasmin Sultana Muchindu
, et al.
·
International Journal of Advanced Business Studies
·
2
Implications of Cochrane Review on restricting or banning alcohol advertising in South Africa
2015
·
Charles Parry
, David Pienaar
, et al.
·
South African Medical Journal
·
2
PDF
Customer Perceptions of Loyalty Programs in an Emerging Market Context
2014
·
Mlenga G. Jere
·
Mediterranean Journal of Social Sciences
·
2
PDF
An Investigation of the Cultural Characteristics Associated with Female Message Sources in South African Print Advertisements in Drum Magazine
2014
·
Mlenga G. Jere
·
Mediterranean Journal of Social Sciences
·
1
PDF
An Investigation of Subcontracting Linkages in Botswana
2002
·
Mlenga G. Jere .
·
Journal of Applied Sciences
·
1
Communication for Diversity and Inclusion: A South African Perspective
2023
·
Preeya Daya
, Mlenga Jere
·
WORLD SCIENTIFIC eBooks
Eden All Natural peanut butter: A small enterprise competing in a saturated South African market
2022
·
Mlenga Jere
·
The Case Writing Centre University of Cape Town Graduate School of Business
Are cooperative relationships a viable option for accessing resources for female informal traders in South Africa?
2018
·
Albertina Jere
, Mlenga Jere
, et al.
·
Journal of Business & Retail Management Research
PDF
South African social media is giving consumers power to discipline corporations
2017
·
Mlenga Jere
, Raymond Niekerk
·
The Conversation
Ford still can repair its brand in South Africa but it needs to act quickly
2017
·
Mlenga Jere
, Raymond Niekerk
·
The Conversation
Disrupting the Retail Tyre Market: Aligning Utyre’s Brand Strategy to Drive Future Growth
2017
·
Mlenga Jere
, Warren Gatcke
·
Graduate School of Business, University of Cape Town eBooks
Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010
2011
·
Mlenga Jere
·
Open University of Cape Town (University of Cape Town)
PDF
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Works count:
23
Citation count:
259
H-index:
8
I10-index:
8
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