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Sara El‐Deeb
Observed names:
El-Deeb, Sara,
Sara El Deeb,
Sara El-Deeb
Institution:
German University in Cairo
Observed institution:
German University in Cairo
ORCID:
0000-0002-9294-8207
Observed ORCID:
0000-0002-9294-8207
OpenAlex ID:
A5014710352
The metaverse era: leveraging augmented reality in the creation of novel customer experience
2023
·
Sandra Gamil Metry Habil
, Sara El-Deeb
, et al.
·
Management & Sustainability An Arab Review
·
62
Cash on Delivery as a Determinant of E-Commerce Growth in Emerging Markets
2020
·
Sara Hamed
, Sara El-Deeb
·
Journal of Global Marketing
·
49
AI-Based Recommendation Systems: The Ultimate Solution for Market Prediction and Targeting
2023
·
Sandra Habil
, Sara El-Deeb
, et al.
·
Springer eBooks
·
40
The role of influencers and social comparison in shaping travel intentions
2024
·
Sarah Wahba
, Sara El-Deeb
, et al.
·
Journal of Hospitality and Tourism Insights
·
20
Generative AI and Its Potential Impact on Humanity
2025
·
Rana Salah Nasr
, Sara El‐Deeb
·
International Journal of Consumer Studies
·
11
PDF
Artificial Intelligence in Digital Marketing: The Ethical Implications of Digital Influence on Markets and Consumer
2024
·
K.A.Y.R. Oshadi Karunanayaka
, Hamid Jahankhani
, et al.
·
Emerald Group Publishing Limited eBooks
·
11
Computer-Generated Imagery Influencer Marketing—Which Ends of the Continuum Will Prevail? Humans or Avatars?
2023
·
Sara El-Deeb
·
Smart innovation, systems and technologies
·
9
A fuzzy set analysis of the determinants of intention to adapt and pro-environmental behaviour
2020
·
Sara El-Deeb
, Maria Correia
, et al.
·
International Journal of Sociology and Social Policy
·
9
Exploring Mixed Reality
2023
·
Rana Salah Nasr
, Sara El-Deeb
·
Advances in marketing, customer relationship management, and e-services book series
·
8
How customers perceive voice shopping and its potential uses
2023
·
Rana Salah Nasr
, Sara El Deeb
·
International Journal of Technology Marketing
·
7
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
2023
·
Mirna El Shayeb
, Sara El Deeb
·
International Journal of Internet Marketing and Advertising
·
6
Towards Responsible AI: Exploring AI Frameworks, Ethical Dimensions and Regulations
2024
·
Sara El-Deeb
, Hamid Jahankhani
, et al.
·
Emerald Group Publishing Limited eBooks
·
5
Unpacking the Double-Edged Sword: How Artificial Intelligence Shapes Hiring Process Through Biased HR Data
2024
·
Osama Akram Amin Metwally Hussien
, Krison Hasanaj
, et al.
·
Emerald Group Publishing Limited eBooks
·
4
Adolescents motives on using social network sites - an empirical study on Egypt and Germany
2016
·
Sara El Deeb
, Tamer Awad
·
International Journal of Social Media and Interactive Learning Environments
·
4
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
2022
·
Sara El Deeb
, Mirna El Shayeb
·
International Journal of Internet Marketing and Advertising
·
2
Geospatial AI for heritage risk assessment: a machine learning approach to safeguarding cultural landmarks
2026
·
Sara El-Deeb
, Osama Hussien
, et al.
·
Discover Artificial Intelligence
·
1
Behavioral Intentions Toward Generative AI: A Symbiotic Human-AI Relationship
2026
·
Rana Salah Nasr
, Sara El-Deeb
·
International Journal of Human-Computer Interaction
·
1
Developing Luxury Jewellery Consumption Scale: Integrating Dual Process Theory and Theory of Consumption
2023
·
Mirna El-Shayeb
, Sara El-Deeb
·
Business Systems Research Journal
·
1
The Role of Generative AI in Corporate Digital Responsibility
2025
·
Rana Salah Nasr
, Sara El-Deeb
·
Science, technology and sustainability
The Influence of Green Marketing on Behavior: How Knowledge, Attitudes, and Interaction Mediate the Intention to Engage in Green Practices
2025
·
Jusuf Zeqiri
, Marcos Komodromos
, et al.
·
Palgrave studies in cross-disciplinary business research, in association with EuroMed Academy of Business
How customers perceive voice shopping and its potential uses
2022
·
Sara El Deeb
, Rana Salah Nasr
·
International Journal of Technology Marketing
A Fuzzy Set Analysis of the Determinants of Intention to Adapt and Pro-environmental Behaviour: The case of Egypt
2019
·
Sara El-Deeb
, Maria do Rosário Correia
, et al.
·
RePEc: Research Papers in Economics
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Works count:
24
Citation count:
252
H-index:
8
I10-index:
6
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