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Zhichen Hu

ORCID: 0009-0005-2164-5910
Observed ORCID: 0009-0005-2164-5910
OpenAlex ID: A5014769271
The Influence Factors on Young Consumers' Green Purchase Behavior: Perspective Based on Theory of Consumption Value
2018 · Hong Wang, Xiao Han, et al. · Portland International Conference on Management of Engineering and Technology (PICMET) · 46
Why does frugality influence the recycling intention of waste materials?
2023 · Hong Wang, Rubing Bai, et al. · Frontiers in Psychology · 15
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Motivation to participate in secondary science communication
2022 · Zhichen Hu, Baolong Ma, et al. · Frontiers in Psychology · 13
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Do products branded with handwritten scripts suffer more amid product-harm crises?
2022 · Rubing Bai, Baolong Ma, et al. · Journal of Product & Brand Management · 9
Empowerment or erosion? The impacts of NFT promotion strategy on brand attitude and physical product purchase intention
2025 · Zhichen Hu, Shaomu Wei, et al. · Asia Pacific Journal of Marketing and Logistics · 3
The influence of displaying the last stage before consumption on purchase intention: the mediating role of mental simulation
2025 · Rubing Bai, Baolong Ma, et al. · Current Psychology · 3
Imagine it, trust it: How anatomical depiction influences consumer intention to purchase organic food
2025 · Rubing Bai, Baolong Ma, et al. · Food Quality and Preference · 2
Who eats matters: How eating-agent identity in short-form retail videos influences consumers’ purchase intentions
2026 · Zhichen Hu, Yu-Hao Zheng, et al. · Journal of Retailing and Consumer Services
Too personal to be accepted? How personalization visibility drives perceived surveillance and advertising intrusiveness
2026 · Shaomu Wei, Zhichen Hu, et al. · Journal of Retailing and Consumer Services
When showing the inside hurts: the negative effect of anatomical depiction on consumers' brand attitude during product-harm crises
2026 · Zhichen Hu, Shaomu Wei, et al. · Asia Pacific Journal of Marketing and Logistics
The impact of unrealistic-style NFTs on consumers' intention to purchase and hold
2026 · Zhichen Hu, Baolong Ma, et al. · Technological Forecasting and Social Change
Trading NFTs Better: How Transaction History Influences Consumers' Value Perception of NFTs
2026 · Zhichen Hu, Baolong Ma, et al. · Journal of Consumer Behaviour
More buying, more trust? The spillover effect of branded NFTs secondary trading on future physical purchase intention
2026 · Zhichen Hu, Shaomu Wei, et al. · Marketing Intelligence & Planning
When transactional NFTs crash: consumer responses to brand crises caused by NFT price drops
2026 · Rubing Bai, Baolong Ma, et al. · Marketing Intelligence & Planning
Works count: 14
Citation count: 91
H-index: 4
I10-index: 3
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