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Rajasshrie Pillai

Adoption of AI-based chatbots for hospitality and tourism
2020 · Rajasshrie Pillai, Brijesh Sivathanu · International Journal of Contemporary Hospitality Management · 1,156
Adoption of artificial intelligence (AI) for talent acquisition in IT/ITeS organizations
2020 · Rajasshrie Pillai, Brijesh Sivathanu · Benchmarking An International Journal · 521
Shopping intention at AI-powered automated retail stores (AIPARS)
2020 · Rajasshrie Pillai, Brijesh Sivathanu, et al. · Journal of Retailing and Consumer Services · 506
Smart HR 4.0 – how industry 4.0 is disrupting HR
2018 · Brijesh Sivathanu, Rajasshrie Pillai · Human Resource Management International Digest · 435
Adoption of artificial intelligence (AI) based employee experience (EEX) chatbots
2023 · Rajasshrie Pillai, Yamini Ghanghorkar, et al. · Information Technology and People · 234
Students' adoption of AI-based teacher-bots (T-bots) for learning in higher education
2023 · Rajasshrie Pillai, Brijesh Sivathanu, et al. · Information Technology and People · 215
Adoption of AI-empowered industrial robots in auto component manufacturing companies
2021 · Rajasshrie Pillai, Brijesh Sivathanu, et al. · Production Planning & Control · 215
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Assessing the nexus of Generative AI adoption, ethical considerations and organizational performance
2024 · Nripendra P. Rana, Rajasshrie Pillai, et al. · Technovation · 200
Consumers’ adoption of artificial intelligence and robotics in hospitality and tourism sector: literature review and future research agenda
2022 · Pooja Goel, Neeraj Kaushik, et al. · Tourism Review · 198
Adoption of internet of things (IoT) in the agriculture industry deploying the BRT framework
2020 · Rajasshrie Pillai, Brijesh Sivathanu · Benchmarking An International Journal · 158
Technology and talent analytics for talent management – a game changer for organizational performance
2019 · Brijesh Sivathanu, Rajasshrie Pillai · International journal of organizational analysis · 139
Factors Influencing Customers’ Apparel Shopping Intention in Metaverse
2023 · Rajasshrie Pillai, Brijesh Sivathanu, et al. · Journal of Computer Information Systems · 78
Customers' online shopping intention by watching AI-based deepfake advertisements
2022 · Brijesh Sivathanu, Rajasshrie Pillai, et al. · International Journal of Retail & Distribution Management · 73
An empirical study on entrepreneurial bricolage behavior for sustainable enterprise performance of startups
2019 · Brijesh Sivathanu, Rajasshrie Pillai · Journal of Entrepreneurship in Emerging Economies · 59
Smart HRM 4.0 for achieving organizational performance: a dynamic capability view perspective
2022 · Rajasshrie Pillai, Kailash B.L. Srivastava · International Journal of Productivity and Performance Management · 53
An empirical study on the adoption of M-learning apps among IT/ITeS employees
2018 · Rajasshrie Pillai, Brijesh Sivathanu · Interactive Technology and Smart Education · 53
Measure what matters: descriptive and predictive metrics of HRM-pathway toward organizational performance
2021 · Rajasshrie Pillai, Brijesh Sivathanu · International Journal of Productivity and Performance Management · 47
Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory
2025 · Rajasshrie Pillai, Brijesh Sivathanu, et al. · Journal of Business Research · 41
Smart HRM 4.0 practices for organizational performance: the role of dynamic capabilities
2023 · Rajasshrie Pillai, Kailash B.L. Srivastava · Benchmarking An International Journal · 40
Leveraging Technology for Talent Management
2019 · Brijesh Sivathanu, Rajasshrie Pillai · International Journal of Sociotechnology and Knowledge Development · 33
Assessing the Determinants of Metaverse Adoption for E-Commerce Retailing
2024 · Rajasshrie Pillai, Brijesh Sivathanu, et al. · Journal of Computer Information Systems · 32
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Drivers and inhibitors of consumers’ adoption of AI-driven drone food delivery services
2024 · Robin Nunkoo, Rajasshrie Pillai, et al. · International Journal of Hospitality Management · 30
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An empirical study on the online learning experience of MOOCs: Indian students’ perspective
2019 · Rajasshrie Pillai, Brijesh Sivathanu · International Journal of Educational Management · 30
The effect of deepfake video advertisements on the hotel booking intention of tourists
2022 · Brijesh Sivathanu, Rajasshrie Pillai · Journal of Hospitality and Tourism Insights · 26
Use of 4.0 (I4.0) technology in HRM: a pathway toward SHRM 4.0 and HR performance
2021 · Rajasshrie Pillai, Shilpi Yadav, et al. · foresight · 24
Works count: 49
Citation count: 4,677
H-index: 24
I10-index: 27
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