Author

Vimi Jham

Institutions: EM Normandie Business School, Métis-Lab

Observed institutions: Institute of Management Technology, Curtin University, EM Normandie Business School, Institute of Management Technology, Dubai, Métis-Lab

ORCID: 0000-0002-7666-4036

Observed ORCID: 0000-0002-7666-4036

OpenAlex ID: A5015044673

Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity

2023 · Nidhi Sehgal, Vimi Jham, et al. · Journal of Retailing and Consumer Services · 81

Luxury rental purchase intention among millennials—A cross‐national study

2020 · Sita Mishra, Sheetal Jain, et al. · Thunderbird International Business Review · 66

Consumer-brand Relationships with AI Anthropomorphic Assistant: Role of Product Usage Barrier, Psychological Distance and Trust

2023 · Vimi Jham, Gunjan Malhotra, et al. · The International Review of Retail Distribution and Consumer Research · 35

Does Psychological Ownership Matter? Investigating Consumer Green Brand Relationships through the Lens of Anthropomorphism

2022 · Gunjan Malhotra, Vimi Jham, et al. · Sustainability · 30

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Does technology readiness matter? Investigating employee psychological well-being through the lens of social robot anthropomorphism

2025 · Nidhi Sehgal, Gunjan Malhotra, et al. · Journal of Service Theory and Practice · 27

Green AI Partnerships: Investigating the Interplay of Anthropomorphism and Consumer-Brand Relationships

2025 · Vimi Jham, Gunjan Malhotra, et al. · Services Marketing Quarterly · 17

Customer relationship management in the banking sector: impact of internet usage by the customer

2009 · Vimi Jham · International Journal of Business Innovation and Research · 8

Hedonic Value and Collaborative Luxury Consumption: A Moderated Mediation Model

2023 · Vimi Jham, Sita Mishra, et al. · Paradigm A Management Research Journal · 6

Relationship between ethics and buying: a study of the beauty and healthcare sector in the Middle East

2018 · Vimi Jham, Gunjan Malhotra · International Journal of Services Technology and Management · 6

Customer Satisfaction, Service Quality, Consumer Demographics and Word of Mouth Communication Perspectives: Evidence from the Retail Banking in United Arab Emirates

2018 · Vimi Jham · Academy of Marketing Studies journal · 5

Cases on Consumer-Centric Marketing Management

2013 · Vimi Jham, Sandeep Puri · Advances in marketing, customer relationship management, and e-services book series · 4

An empirical investigation of customer satisfaction with multi channel banking

2009 · Vimi Jham · International Journal of Electronic Customer Relationship Management · 4

Insights into Customer Interactions in the Banking Industry-A Qualitative Relationship Marketing Study

2005 · Vimi Jham · Review of Professional Management- A Journal of New Delhi Institute of Management · 3

Impact of Tourist Phygital Experience on Tourist Visit Intention: Role of Parasocial Interaction

2026 · Gunjan Malhotra, Brinda Sampat, et al. · International Journal of Tourism Research · 2

Change management in retail banking in the UAE: an assessment of some key antecedents of customer satisfaction and demographics

2012 · Vimi Jham · International Journal of Strategic Change Management · 2

Filli Café: Experience Tea and Talk

2022 · Vimi Jham · Asian Journal of Management Cases · 1

Domino's Pizza India Ltd.: Driving Business Growth through Consumer Engagement

2012 · Vimi Jham, Shobhit Tandon · Asian Case Research Journal · 1

Empirical investigation of antecedents of perceived recovery service quality: evidence from retail banking in United Arab Emirates

2019 · Vimi Jham · International Journal of Financial Services Management

Leading change at Al Asafa in the Gulf

2017 · Vimi Jham · Emerald Emerging Markets Case Studies

MIDCOM: a strategic initiative in the Middle East and Africa

2015 · Vimi Jham, Eric Van Genderen · Emerald Emerging Markets Case Studies

The Millionaires Club: poised for growth in the United Arab Emirates

2014 · Vimi Jham · Emerald Emerging Markets Case Studies

Al Ghurair Group : A Crossroads in Corporate Strategy

2014 · Vimi Jham, Anupam Mehta, et al. · Middle East Journal of Business

Customer satisfaction with usage of banks distribution channels: an empirical investigation

2008 · Vimi Jham, Kaleem M. Khan · International Journal of Financial Services Management

Customer Adoption of Multi Channel Usage: an Empirical Investigation of the Banking Industry

2008 · Vimi Jham

Relationship marketing practices in the Indian banking sector

2006 · Vimi Jham · Shodhganga

Works count: 26

Citation count: 298

H-index: 7

I10-index: 6