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Long Cuu Hoang

Observed names: Cuu Long Hoang, Hoang Cuu Long, Long Hoang Cuu
ORCID: 0000-0002-7227-5025
Observed ORCID: 0000-0002-7227-5025
OpenAlex ID: A5015201512
Governance and monetary policy impacts on public acceptance of CBDC adoption
2022 · Vu Minh Ngo, Phuc Van Nguyen, et al. · Research in International Business and Finance · 100
Market orientation, corporate social responsibility, and firm performance: The moderating role of relationship marketing orientation
2021 · Cuu Long Hoang, Trang Bui Thanh · Cogent Business & Management · 23
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Customers’ engagement with virtual influencers: the roles of parasocial relationship, emotional attachment
2025 · Duy Ha Nguyen, Long Cuu Hoang · Young Consumers Insight and Ideas for Responsible Marketers · 17
Factors affecting customer engagement and brand loyalty in Vietnam FMCG: the moderation of artificial intelligence
2024 · Hoang Cuu Long, Phan Nguyen Anh Quan, et al. · Cogent Business & Management · 17
Blockchain technology applications in retail branding: Insights from retailers in the developing world
2023 · Long Cuu Hoang, Mai Hoang Thi Do, et al. · Thunderbird International Business Review · 16
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Bridging the nexus between sustainable destination gestalt and tourists’ value co-creation with the site: an analysis in a collectivism-oriented nation
2025 · Long Cuu Hoang, Duy Ha Nguyen · Journal of Hospitality and Tourism Insights · 6
Analyzing generation Z’s intentions to support sustainable tourism development in Nha Trang
2024 · Long Cuu Hoang, Ha Duy Nguyen · Journal of Global Responsibility · 6
AI-WOM Echo Pathway Model: Unveiling the Role of Cognitive and Emotional Resonance in Shaping eWOM and Purchase Intention
2025 · Dung Pham Thi Phuong, Long Hoang Cuu, et al. · International Journal of Human-Computer Interaction · 5
The impact of business simulation games on Vietnamese students’ entrepreneurial intention
2022 · Long Cuu Hoang, Hong Nhung Thi Vo, et al. · Science & Technology Development Journal - Economics - Law and Management · 5
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AI-Driven Personalized Advertisements on Social Media and Purchase Intention in Fashion Industry
2026 · Long Cuu Hoang, Khanh Tran Ly, et al. · Journal of Global Marketing · 4
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Influence of virtual social capital on sustainable clothing consumption pattern: a study on young people in Ho Chi Minh City
2023 · Long Cuu Hoang, Que Anh Pham, et al. · International Journal of Electronic Commerce Studies · 2
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Social Media Brand Advocacy and Repurchase Among Gen Z in Vietnam’s D2C Market
2025 · Dung Pham Thi Phuong, Long Hoang Cuu, et al. · Journal of Promotion Management · 1
Success Factors of Telemedicine Startup In Vietnam: The roadmap to transform healthcare customer behavior
2024 · Cuu Long Hoang, Duc Thuan Do Le · Asia Pacific Journal of Health Management · 1
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Crafting Experiences That “Feel Right”: Regulatory Alignment as the Key to Experiential Resonance and Consumer Action in Phygital Retail
2026 · Dung Pham Thi Phuong, Long Hoang Cuu · Journal of Global Marketing
Turning fans into funders: The power of idol communication in mobilising donations for marketing campaigns
2026 · Dung Phuong Thi Pham, Long Hoang Cuu · Acta Psychologica
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When Customers Sacrifice and Pay Higher Prices for Sustainable Fashion
2026 · Ngan Thanh Nguyen, Long Cuu Hoang, et al. · Journal of Global Marketing
How Can AI-Powered Green Marketing Affect the Sustainable Purchase Intention of Young Vietnamese Consumers Toward FMCG Products?
2026 · Long Hoang Cuu, Nguyen Thi My Uyen, et al. · Journal of Promotion Management
HEAR what AI says: simulated empathy and supportive ChatGPT interaction for emotional well-being
2026 · Dung Phuong Thi Pham, Long Hoang Cuu, et al. · Behaviour and Information Technology
The Taste of Memories: How Nostalgia Marketing Builds Brand Equity and Retains Customers in the FnB Industry
2026 · Cuu Long Hoang, Tien Dat Huynh, et al. · Journal of Promotion Management
A study on the impact of ethics marketing and sustainable marketing on sustainable purchasing behavior of consumers in Ho Chi Minh City
2025 · Cuu Long Hoang, Thi Thu Hang Phan, et al. · Journal of Finance - Marketing Research
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Environmental, Social, and Governance practices on impulse buying tendency through young customer engagement
2024 · Long Cuu Hoang, Thu Hoang Minh Nguyen, et al. · Journal of Development and Integration
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Green perceived value, green brand innovativeness and intention to use green technology vehicles
2024 · Long Cuu Hoang, Ngoc Bao Thi Le · Journal of Development and Integration
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Works count: 22
Citation count: 203
H-index: 6
I10-index: 5
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