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Lifu Li

Observed names: Li Li-fu, Li, Lifu, Lifu LI
ORCID: 0000-0002-7345-9782
Observed ORCID: 0000-0002-7345-9782
OpenAlex ID: A5015259089
The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping – celebrity endorsement as a moderating factor
2022 · Lifu Li, Kyeong Kang, et al. · Information Technology and People · 111
A Cognitive-Emotional Model From Mobile Short-Form Video Addiction to Intermittent Discontinuance: The Moderating Role of Neutralization
2022 · Yafei Feng, Lifu Li, et al. · International Journal of Human-Computer Interaction · 42
An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness
2023 · Lifu Li, Yafei Feng, et al. · Journal of Marketing Analytics · 41
Factors affecting online consumers’ cultural presence and cultural immersion experiences in live streaming shopping
2022 · Lifu Li, Kyeong Kang, et al. · Journal of Marketing Analytics · 40
Impact of opportunity and capability on e-entrepreneurial motivation: a comparison of urban and rural perspectives
2022 · Lifu Li, Kyeong Kang · Journal of Entrepreneurship in Emerging Economies · 36
Investigating factors affecting Chinese tertiary students’ online-startup motivation based on the COM-B behaviour changing theory
2021 · Lifu Li, Kyeong Kang, et al. · Journal of Entrepreneurship in Emerging Economies · 33
Why ethnic minority groups’ online-startups are booming in China’s tight cultural ecosystem?
2021 · Lifu Li, Kyeong Kang · Journal of Entrepreneurship in Emerging Economies · 29
Understanding the real-time interaction between middle-aged consumers and online experts based on the COM-B model
2022 · Lifu Li, Kyeong Kang · Journal of Marketing Analytics · 28
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Impact of the propensity to cross-cultural adaptation on online viewers' attitudes toward ethnic minority group cultural streaming: An extension of the theory of planned behaviour
2024 · Lifu Li · Computers in Human Behavior · 24
Effect of the Social and Cultural Control on Young Eastern Ethnic Minority Groups’ Online-Startup Motivation
2021 · Lifu Li, Kyeong Kang · Entrepreneurship Research Journal · 22
Discovering online Chinese consumers’ impulse buying in live streaming by the theory of planned behavior
2023 · Lifu Li, Kyeong Kang · Journal of Economic Analysis · 18
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Ethnic minority group college students’ liberal and conservative attitudes to online start-ups: regional difference perspective
2023 · Lifu Li, Kyeong Kang · Journal of Entrepreneurship in Emerging Economies · 13
Analysing younger online viewers’ motivation to watch video game live streaming through a positive perspective
2023 · Lifu Li, Kyeong Kang, et al. · Journal of Economic Analysis · 13
Online younger viewers’ motivation to purchase virtual gifts: multi-group analysis of urban-rural backgrounds
2024 · Lifu Li, Kyeong Kang, et al. · Aslib Journal of Information Management · 12
Graduates’ intention to develop live commerce: The educational background perspective using multi-group analysis
2023 · Kyeong Kang, Lifu Li, et al. · Entrepreneurial Business and Economics Review · 12
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Exploring the Relationships between Cultural Content and Viewers’ Watching Interest: A Study of Tiktok Videos Produced by Chinese Ethnic Minority Groups
2021 · Lifu Li, Kyeong Kang · International Conference on e-Business · 12
Research and implementation of Viterbi decoding in TD-LTE system
2017 · Li Li-fu, Li Hai-wen, et al. · IEEE Advanced Information Technology, Electronic and Automation Control Conference (IAEAC) · 10
Parents’ effects on Chinese students’ digital entrepreneurship motivation on live streaming platforms: regional perspective using multi-group analysis
2024 · Lifu Li, Kyeong Kang, et al. · Journal of Entrepreneurship in Emerging Economies · 8
Online consumers build trust with online merchants through real-time interaction function
2024 · Lifu Li · Journal of Information Economics · 7
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How do family support factors influence college students’ online-startup thinking?
2023 · Lifu Li, Kyeong Kang · Journal of Entrepreneurship in Emerging Economies · 7
The Impact of Group Support on College Student’s Online Business Motivation: The Uncertainty Avoidance Thinking as a Moderating Factor
2023 · Lifu Li, Kyeong Kang, et al. · Business Perspectives and Research · 7
How Wanghong Live Streamers Affect Online Users’ Purchasing Behavior on Live Streaming Platforms: A PLS-SEM Approach
2024 · Lifu Li, Sancheeta Pugalia · Journal of Global Information Technology Management · 6
The impact of social and cultural atmosphere on ethnic minority groups’ online entrepreneurship intention: A multi-group analysis on the gender gap
2023 · Lifu Li, Kyeong Kang · Journal of International Entrepreneurship · 6
An Analysis of Cultural Content on Short Video Platforms: Cultural Protection Perspective
2023 · Lifu Li, Kyeong Kang, et al. · Communications in computer and information science · 6
Ethnic minority group live streamers’ cultural streaming intentions in the live streaming economy: an integration of TAM and TPB
2025 · Lifu Li, Xiaofeng Wang · Aslib Journal of Information Management · 5
Works count: 50
Citation count: 573
H-index: 13
I10-index: 17
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