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Author

Yunlu Yin

Observed names: Yin, Yunlu, Yunlu Yin
Institution: Fudan University
ORCID: 0000-0002-6433-3870
Observed ORCID: 0000-0002-6433-3870
OpenAlex ID: A5015318655
High-definition tDCS alters impulsivity in a baseline-dependent manner
2016 · Bo Shen, Yunlu Yin, et al. · NeuroImage · 78
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How do self-interest and other-need interact in the brain to determine altruistic behavior?
2017 · Jie Hu, Yue Li, et al. · NeuroImage · 62
The Effect of Slow Motion Video on Consumer Inference
2021 · Yunlu Yin, Jayson S. Jia, et al. · Journal of Marketing Research · 54
Promoting subjective preferences in simple economic choices during nap
2018 · Sizhi Ai, Yunlu Yin, et al. · eLife · 35
Social-Jetlagged Consumers and Decreased Conspicuous Consumption
2022 · Yunlu Yin, Zhongqiang (Tak) Huang · Journal of Consumer Research · 32
Lateral prefrontal/orbitofrontal cortex has different roles in norm compliance in gain and loss domains: a transcranial direct current stimulation study
2017 · Yunlu Yin, Hongbo Yu, et al. · European Journal of Neuroscience · 21
A tale of two narratives: The role of event disruption in employee affective and behavioral reactions to authoritarian leadership.
2024 · Zheng Zhu, Xingwen Chen, et al. · Journal of Applied Psychology · 19
Decoding consumer resistance to near-expired products: The role of social stereotyping
2024 · Yongheng Liang, Yunlu Yin, et al. · Journal of Retailing · 17
Algorithm‐Generated Identity Labeling Promotes Identity‐Consistent Product Preferences
2025 · Zhengyu Shen, Yunxuan Hu, et al. · Psychology and Marketing · 16
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The Effect of Gender-Neutral Marketing on Consumer Attribute Preference
2025 · Yunlu Yin, Ruoou Li, et al. · Journal of Marketing Research · 9
Mirroring a “Mechanical Mind”: Robot Presence Promotes Utilitarian Motives in Distributive Justice Judgments
2025 · Yunlu Yin, Zhengyu Shen, et al. · Journal of Business Ethics · 3
The Slow and the Spurious: the Effect of Video Slow Motion on Consumer Persuasion and Trust
2019 · Yunlu Yin, Wanyi Zheng, et al. · ACR North American Advances · 1
Author response: Promoting subjective preferences in simple economic choices during nap
2018 · Sizhi Ai, Yunlu Yin, et al. · eLife · 1
Data and Code for "Promoting subjective preferences in simple economic choices during nap"
2018 · Sizhi Ai, Yin, Yunlu · OSF Preprints (OSF Preprints) · 1
SocioVerse2: A Longitudinal Dynamic Social Simulation Framework under a Human-AI Co-evolutionary Paradigm
2026 · Zhang, Xinnong, Lin, Jiayu, et al. · arXiv (Cornell University)
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EXPRESS: Clarifying Individual Contributions: The Divisibility-Appeal Effect in Fundraising
2026 · Hui Li, Yunlu Yin, et al. · Journal of Marketing
AI agents in human social decision-making: A framework from social inference to social action
2026 · Yunlu Yin, Guihua Yu, et al. · Cognitive Science Research
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Voice of bias or fairness? How the voice gender of virtual agents affects workplace reward allocation
2026 · Ruixi Wang, Zhengyu Shen, et al. · Journal of Business Research
Uncovering Salience-Driven Dynamics in Consumer Confidence with Generative Social Simulation
2026 · Huang, Yixu, Yin, Yunlu, et al. · arXiv (Cornell University)
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CEO marketing experience and corporate investment efficiency
2026 · Yingshan Qiu, Jinping Zhang, et al. · Journal of Business Research
Digital Behaviors Signal Consumer Well-being: A Factor-Augmented Regularized Prediction Model Approach
2025 · Yunlu Yin, Xiangnan Feng, et al. · International Journal of Research in Marketing
Identity Multiplicity Signaling Fosters Interpersonal Trust
2025 · Yiqi Yu, Zhengyu Shen, et al. · Psychology and Marketing
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Exploring the Influence of Contagious Threats on Consumer Perceptions of Social Media Influencers
2024 · Bingjie Deng, Yunlu Yin · Hawaii International Conference on System Sciences (HICSS)
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Featured Cover
2022 · Kuan Cheng, Han Li, et al. · Geobiology
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C1. Promoting Subjective Preferences in Simple Choices During Sleep
2018 · Sizhi Ai, Yunlu Yin, et al. · ACR North American Advances
Works count: 43
Citation count: 349
H-index: 9
I10-index: 9
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