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Subin Sudhir

ORCID: 0000-0001-8039-8765
Observed ORCID: 0000-0001-8039-8765
OpenAlex ID: A5015354959
Marketplace rumor sharing among young consumers: the role of anxiety and arousal
2018 · Subin Sudhir, Anandakuttan B. Unnithan · Young Consumers Insight and Ideas for Responsible Marketers · 21
Exploring the relationship between emotionality and product star ratings in online reviews
2021 · Rahul Ramachandran, Subin Sudhir, et al. · IIMB Management Review · 20
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Exploring an incongruence frame for online reviews
2024 · Praveen Sugathan, Subin Sudhir, et al. · Journal of Consumer Behaviour · 11
Role of affect in marketplace rumor propagation
2019 · Subin Sudhir, Anandakuttan B. Unnithan · Marketing Intelligence & Planning · 10
Measuring Consumer Motivations to Share Rumors: Scale Development
2014 · Subin Sudhir, Anandakuttan B. Unnithan · International Journal of Online Marketing · 8
Rumors in organizational communication: a nightmare for HR managers
2018 · Subin Sudhir · Human Resource Management International Digest · 4
Exploring the Dimension of Ambiguity in Online Reviews: Impact on Helpfulness
2025 · Subin Sudhir · International Journal of Consumer Studies · 1
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Rumor Sharing in the Marketplace: What motivates the Consumer?
2013 · Subin Sudhir, Anandakuttan B. Unnithan · RePEc: Research Papers in Economics · 1
Message Source Dimensions on Purchase Intention: An Empirical Analysis
2019 · Subin Sudhir · TEST Engineering & Management
Anxiety, Arousal, and Market Rumor Sharing--Model
2019 · Subin Sudhir, Anandakuttan B. Unnithan · PsycTESTS Dataset
Rumour Sharing in the Marketplace: A Manifestation of Anxiety,Arousal, and Valence
2016 · Subin Sudhir, Anandakuttan B. Unnithan · RePEc: Research Papers in Economics
Works count: 11
Citation count: 76
H-index: 5
I10-index: 4
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