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Su-Mae Tan

Observed name: Tan Su-Mae
Observed institution: Multimedia University
ORCID: 0000-0002-1382-5592
Observed ORCID: 0000-0002-1382-5592
OpenAlex ID: A5015427668
Designing Embodied Virtual Agents as Product Specialists in a Multi-Product Category E-Commerce: The Roles of Source Credibility and Social Presence
2020 · Su-Mae Tan, Tze Wei Liew · International Journal of Human-Computer Interaction · 117
Exploring the effects of a non-interactive talking avatar on social presence, credibility, trust, and patronage intention in an e-commerce website
2017 · Tze Wei Liew, Su-Mae Tan, et al. · Human-centric Computing and Information Sciences · 89
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Social cues and implications for designing expert and competent artificial agents: A systematic review
2021 · Tze Wei Liew, Su-Mae Tan · Telematics and Informatics · 75
Exploring the effects of specialist versus generalist embodied virtual agents in a multi-product category online store
2017 · Tze Wei Liew, Su-Mae Tan · Telematics and Informatics · 68
Does speaker’s voice enthusiasm affect social cue, cognitive load and transfer in multimedia learning?
2020 · Tze Wei Liew, Su-Mae Tan, et al. · Information and Learning Sciences · 63
The Effects of Positive and Negative Mood on Cognition and Motivation in Multimedia Learning Environment.
2016 · Tze Wei Liew, Su-Mae Tan · Siti Hasmah Digital Library-MMU Institutiona Repository (Multimedia University) · 62
The Effects of a Pedagogical Agent’s Smiling Expression on the Learner’s Emotions and Motivation in a Virtual Learning Environment
2016 · Tze Wei Liew, Nor Azan Mat Zin, et al. · The International Review of Research in Open and Distributed Learning · 56
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The Effects of Peer-Like and Expert-Like Pedagogical Agents on Learners' Agent Perceptions, Task-Related Attitudes, and Learning Achievement
2013 · Tze Wei Liew, Su-Mae Tan, et al. · Educational Technology & Society · 56
Multi-Chatbot or Single-Chatbot? The Effects of M-Commerce Chatbot Interface on Source Credibility, Social Presence, Trust, and Purchase Intention
2022 · Su-Mae Tan, Tze Wei Liew · Human Behavior and Emerging Technologies · 55
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Anthropomorphizing malware, bots, and servers with human-like images and dialogues: the emotional design effects in a multimedia learning environment
2022 · Tze Wei Liew, Wei Ming Pang, et al. · Smart Learning Environments · 51
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I am Alexa, your virtual tutor!: The effects of Amazon Alexa’s text-to-speech voice enthusiasm in a multimedia learning environment
2022 · Tze Wei Liew, Su-Mae Tan, et al. · Education and Information Technologies · 45
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Virtual agents with personality: Adaptation of learner-agent personality in a virtual learning environment
2016 · Tze Wei Liew, Su-Mae Tan · International Conference on Digital Information Management · 44
Let's talk about Sex!: AI and relational factors in the adoption of a chatbot conveying sexual and reproductive health information
2023 · Tze Wei Liew, Su-Mae Tan, et al. · Computers in Human Behavior Reports · 41
Colors and Learner’s Gender Evoke Different Emotional and Cognitive Effects in Multimedia Learning
2022 · Tze Wei Liew, Su-Mae Tan, et al. · Human Behavior and Emerging Technologies · 31
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Motivational virtual agent in e-learning: the roles of regulatory focus and message framing
2020 · Su-Mae Tan, Tze Wei Liew, et al. · Information and Learning Sciences · 27
Consumer-based Brand Equity in the Service Shop
2012 · Tan Teck Ming, Liew Tze Wei, et al. · International Journal of Marketing Studies · 22
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Game-Changer NPCs: Leveling-Up Technology Acceptance and Flow in a Digital Learning Quest
2024 · Tze Wei Liew, Yahdi Siradj, et al. · International Journal of Human-Computer Interaction · 20
Can an angry pedagogical agent enhance mental effort and learning performance in a multimedia learning environment?
2022 · Tze Wei Liew, Su-Mae Tan, et al. · Information and Learning Sciences · 18
The effects of designing conversational commerce chatbots with expertise cues
2021 · Tze Wei Liew, Su-Mae Tan, et al. · Conference on Human System Interactions · 18
The Effects of Learners' Differences on Variable Manipulation Behaviors in Simulation-Based Learning
2014 · Tze Wei Liew, Su-Mae Tan, et al. · Journal of Educational Technology Systems · 12
Love is in the cloud: Uncovering the factors driving continuous use intention of online dating applications
2023 · Tze Wei Liew, Su-Mae Tan, et al. · Cogent Social Sciences · 11
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Cringe, lit, or mid: affective and cognitive effects of youth slang in an educational chatbot
2025 · Tze Wei Liew, Su-Mae Tan, et al. · Acta Psychologica · 10
Emotional tug-of-war in virtual influencer marketing: Pleasure-Arousal-Dominance (PAD) model and hedonic factors in predicting willingness to buy product recommendations
2025 · Yi Yong Lee, Chin Lay Gan, et al. · Telematics and Informatics Reports · 7
Visual Style of Embodied Virtual Sales Agents
2020 · Su-Mae Tan, Tze Wei Liew, et al. · International Journal of Technology and Human Interaction · 7
Analyzing Use Intentions for Health-Diagnostic Chatbots: An Extended Technology Acceptance Model Approach
2024 · Wei Ming Pang, Tze Wei Liew, et al. · World Symposium on Software Engineering (WSSE) · 5
Works count: 45
Citation count: 1,049
H-index: 18
I10-index: 22
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