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Maxwell K. Winchester

Observed names: M K Winchester, Maxwell Winchester, Winchester, M., Winchester, Maxwell
ORCID: 0000-0001-5458-517X
Observed ORCID: 0000-0001-5458-517X
OpenAlex ID: A5015485146
Positive and negative brand beliefs and brand defection/uptake
2008 · Maxwell Winchester, Jenni Romaniuk, et al. · European Journal of Marketing · 50
Negative Brand Beliefs and Brand Usage
2008 · Maxwell Winchester, Jenni Romaniuk · International Journal of Market Research · 36
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A longitudinal investigation of the impact of faculty reflective practices on students' evaluations of teaching
2013 · Tiffany M. Winchester, Maxwell K. Winchester · British Journal of Educational Technology · 30
Exploring the impact of faculty reflection on weekly student evaluations of teaching
2011 · Tiffany M. Winchester, Maxwell Winchester · The International Journal for Academic Development · 27
If you build it will they come?; Exploring the student perspective of weekly student evaluations of teaching
2011 · Maxwell K. Winchester, Tiffany M. Winchester · Assessment & Evaluation in Higher Education · 27
Brand user profiles seldom change and seldom differ
2017 · Zachary Anesbury, Maxwell Winchester, et al. · Marketing Letters · 23
What's Really Driving Wine Consumers?
2000 · John Hall, Maxwell Winchester · Victoria University Research Repository (Victoria University) · 21
Focus on your Customer through Segmentation
2000 · John Hall, Maxwell Winchester · Victoria University Research Repository (Victoria University) · 19
Do Radio Stations in New Zealand Target Successfully?
2012 · Maxwell Winchester, Gavin Lees · Australasian Marketing Journal (AMJ) · 18
Block Teaching and Active Learning Improves Academic Outcomes for Disadvantaged Undergraduate Groups
2021 · Winchester, Maxwell, Klein, Rudi, et al. · Victoria University Research Repository (Victoria University) · 17
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The block model intensive learning at University favours low achieving students
2020 · Rudi Klein, Kate Kelly, et al. · International Journal of Innovation in Science and Mathematics Education · 17
Demographic product segmentation in financial services products in Australia and New Zealand
2016 · Gavin Lees, Maxwell Winchester, et al. · Journal of Financial Services Marketing · 17
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Extending the double jeopardy and duplication of purchase laws to the wine market
2019 · Damien Wilson, Maxwell Winchester · International Journal of Wine Business Research · 15
How websites compete in the Middle East: The example of Iran
2021 · Tara Naami, Zachary William Anesbury, et al. · Journal of Consumer Behaviour · 14
Evaluative and Descriptive Response Patterns to Negative Image Attributes
2003 · Jennifer Romaniuk, Maxwell K. Winchester · International Journal of Market Research · 14
An Exploration of Consumer Attitudes and Purchasing Patterns in Fair Trade Coffee and Tea
2015 · Maxwell Winchester, Rachael Arding, et al. · Journal of Food Products Marketing · 13
Do customer profiles change over time? An investigation of the success of targeting consumers of Australia’s top 10 banks – 2009 and 2011
2014 · Gavin Lees, Maxwell Winchester · Journal of Financial Services Marketing · 12
Empirical Analysis of SpawtonS (1991) Segmentation of the Australian Wine Market
2001 · John Hall, Maxwell Winchester · Victoria University Research Repository (Victoria University) · 9
First Year Student Perception and Experience of Online Topographical Anatomy Laboratory Classes using Zoom Technology during the COVID-19 Pandemic
2021 · Rudi Klein, Chiara Tomassoni, et al. · International Journal of Innovation in Science and Mathematics Education · 8
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Exploring academics’ approaches to managing team assessment
2016 · Naomi Augar, Carolyn J Woodley, et al. · International Journal of Educational Management · 8
An Investigation of the Success of Targeting Newspapers and Efficiency of Advertising in Ireland
2016 · Maxwell Winchester, Gavin Lees · Journal of Promotion Management · 8
Utilising computer based learning to complement class teaching of gross anatomy
2019 · Rudi Klein, Puspha Sinnayah, et al. · International Journal of Innovation in Science and Mathematics Education · 7
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Calibrating your brand image measurement technique by utilising empirical generalisations
2000 · M K Winchester, M Fletcher · Journal of Brand Management · 7
Seeking Romance and a Once in a Life-Time Experience: Considering Attributes that Attract Honeymooners to Destinations
2011 · Tiffany M. Winchester, Maxwell Winchester, et al. · Victoria University Research Repository (Victoria University) · 6
The VU Way:The Effect of Intensive Block Mode Teaching on Repeating Students
2019 · Klein, Rudi, Kelly, Kate, et al. · CBS Research Portal (Copenhagen Business School) · 5
Works count: 52
Citation count: 442
H-index: 14
I10-index: 17
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