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Md. Hafez

Observed names: Hafez, M. D., Md.Hafez
ORCID: 0000-0001-6663-4004
Observed ORCID: 0000-0001-6663-4004
OpenAlex ID: A5015551916
The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust
2021 · Md. Hafez · International Journal of Bank Marketing · 221
Unpacking the influence of social media marketing activities on brand equity in the banking sector in Bangladesh: A moderated mediation analysis of brand experience and perceived uniqueness
2022 · Md. Hafez · International Journal of Information Management Data Insights · 92
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Measuring the impact of corporate social responsibility practices on brand equity in the banking industry in Bangladesh: The mediating effect of corporate image and brand awareness
2018 · Md. Hafez · International Journal of Bank Marketing · 85
Student Satisfaction and Retention: Impact of Service Quality and Digital Transformation
2022 · Md. Shak Forid, Md. Hafez, et al. · Marketing and Management of Innovations · 37
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The Impact of Service Quality on User Satisfaction: a Case Study of Selected Public Libraries in Bangladesh
2021 · Md. Amanullah, Mahamudul Hasan, et al. · EPRA International Journal of Multidisciplinary Research (IJMR) · 23
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The Nexus Between Social Media Marketing Efforts and Overall Brand Equity in the Banking Sector in Bangladesh: Testing a Moderated Mediation Model
2022 · Md. Hafez · Journal of Internet Commerce · 16
Examining the effect of consumption values on mobile banking adoption in Bangladesh: the moderating role of perceived security
2022 · Md. Hafez · Kybernetes · 15
Determinants of Customer Loyalty in Mobile Telecommunication Industry in Bangladesh
2017 · Md. Hafez, Naznin Akther · Global Journal of Management and Business Research · 12
The Role of Social Media Marketing on Overall Brand Equity in the Telecommunication Sector in Bangladesh: A Moderated Mediation Model of Brand Love and Value Co-Creation
2021 · Md. Hafez · International Journal of Asian Business and Information Management · 6
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Unraveling the drivers of secondhand smartphone purchase by using an extended TPB model
2026 · Md. Hafez, Mahamudul Hasan, et al. · Discover Sustainability · 2
Factors Affecting Customers' Intention towards Online Purchase: An Empirical Study on Bangladesh
2023 · Moni, Sadia Jahan, Hafez, M. D., et al. · The Retail and Marketing Review
Review of: "Digitalization, Emerging Technologies, and Financial Stability: Challenges and Opportunities for the Banking Industry"
2022 · Md. Hafez
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Application of UTAUT Model to Assess Mobile Banking Adoption Behavior: A Study on Bangladesh
2021 · Md. Hafez, Md. Amanullah · MANTHAN Journal of Commerce and Management
Works count: 14
Citation count: 509
H-index: 8
I10-index: 8
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