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Antonio Pedro Cruz Costa Alves

Batten Down the Hatches! Conceptualizing Conflict Zone Tourism
2025 · Antonio Pedro Cruz Costa Alves, Rafael Sadocco, et al. · Journal of Travel Research · 5
It’s no skin off your nose: why do consumers tattoo brands?
2025 · Antonio Pedro Cruz Costa Alves, Vivian Iara Strehlau · Journal of Business Research · 4
Middle-age brand identity crisis
2023 · Antonio Pedro Cruz Costa Alves, Fabiano Rodrigues, et al. · Internext · 4
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Brand identity co-creation dilemma
2023 · Antonio Pedro Cruz Costa Alves, Fabiano Rodrigues · ReMark - Revista Brasileira de Marketing · 3
Delivering satisfaction and brand equity from consumer’s CSR perception: the mediating role of hedonic and utilitarian motivations in the online food delivery services
2024 · Márcio Ribeiro da Fonseca, Thelma Valéria Rocha, et al. · International journal on food system dynamics · 2
Sinestesia cultural-sensorial: criação de um espaço-tempo mítico como ferramenta de expressividade da marca
2025 · Antonio Pedro Cruz Costa Alves · Comunicação, Mídia e Consumo · 1
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Brand resource orchestration: a strategic framework for managing brands
2025 · Antonio Pedro Cruz Costa Alves, Fabiano Rodrigues · ReMark - Revista Brasileira de Marketing · 1
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The lightning rod effect: salvation and damnation in polarised brands
2025 · Antonio Pedro Cruz Costa Alves, Vivian Iara Strehlau · Journal of Product & Brand Management
Orquestração de recursos da marca: um modelo estratégico para gestão de marcas
2025 · Antonio Pedro Cruz Costa Alves, Fabiano Rodrigues · ReMark - Revista Brasileira de Marketing
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Works count: 9
Citation count: 20
H-index: 3
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