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Aihui Ding
Observed name:
Ding, Aihui
Institution:
Augustana University
Observed institutions:
Augustana University,
University of South Florida
ORCID:
0000-0002-3670-5155
Observed ORCID:
0000-0002-3670-5155
OpenAlex ID:
A5015847801
The mere possession effect of shareable digital coupons: The mediating role of anticipated self‐enhancement
2022
·
Sha Zhang
, Eline L.E. De Vries
, et al.
·
Journal of Consumer Behaviour
·
10
Call-to-action or inaction? Call-to-action buttons hurt in-feed social advertising
2024
·
Sha Zhang
, Aihui Ding
, et al.
·
International Journal of Advertising
·
8
Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models
2024
·
Kelly Cowart
, Zhihao Yu
, et al.
·
Journal of Advertising
·
7
Multiple Medium‐Sized Rewards Outperform One Large Reward in Draws
2025
·
Aihui Ding
, Xiaojun Ding
, et al.
·
International Journal of Consumer Studies
·
3
PDF
Boundary conditions of socially conscious advertising: how brand communication channel and sociopolitical polarization context shape brand evaluation
2026
·
Aihui Ding
, Zhihao Yu
, et al.
·
Journal of Brand Management
Socially Conscious Advertising
2026
·
Aihui Ding
·
OSF Preprints (OSF Preprints)
LLM for Philosophical Counseling - Study 3
2026
·
Jiayi Xin
, Xiaojun Ding
, et al.
·
Open Science Framework
LLM for Philosophical Counseling - Study 1 & 2
2026
·
Jiayi Xin
, Xiaojun Ding
, et al.
LLM for Philosophical Counseling Study 2
2026
·
Jiayi Xin
, Aihui Ding
, et al.
·
Open Science Framework
LLM for Philosophical Counseling Study 1
2025
·
Jiayi Xin
, Aihui Ding
, et al.
·
OSF Preprints (OSF Preprints)
A New Look at Consumer Responses to Certain and Uncertain Rewards
2024
·
Ding, Aihui
·
Digital Commons - University of South Florida (University of South Florida)
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Works count:
15
Citation count:
28
H-index:
3
I10-index:
1
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