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Juanyi Liu

Observed names: Juanyi (Sunny) Liu, Juanyi Liu (Sunny)
ORCID: 0000-0002-6194-9776
Observed ORCID: 0000-0002-6194-9776
OpenAlex ID: A5015905676
Customer Engagement in International Markets
2022 · Lena Steinhoff, Juanyi (Sunny) Liu, et al. · Journal of International Marketing · 35
The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising
2021 · Qing Huang, Bingjia Shao, et al. · Journal of Advertising · 16
Can agrifood products generate tourist desire to visit a place? An empirical study of image transfer and self-congruity
2023 · Juanyi Liu (Sunny), Fang Liu, et al. · Journal of Destination Marketing & Management · 10
Pay more attention to consumers: exploring customer acquisition strategies of large third-party sellers on e-B2C market
2024 · Xiaoling Li, Zongshu Wu, et al. · Industrial Management & Data Systems · 5
Examining the effectiveness of a tourism–agriculture co-marketing alliance: an empirical study of fit and fit priming
2023 · Juanyi Liu, Fang Liu, et al. · Tourism Recreation Research · 5
Investigating the negative impact of influencer marketing on tourist behaviour: a value co-destruction perspective
2025 · Juanyi Liu, Ting (Tina) Li, et al. · Current Issues in Tourism · 4
Works count: 6
Citation count: 75
H-index: 5
I10-index: 3
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