Get started
Author

Anna Näppä

Observed name: Näppä, Anna
Observed institution: Luleå University of Technology
ORCID: 0000-0003-3213-8314
Observed ORCID: 0000-0003-3213-8314
OpenAlex ID: A5015979718
Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality
2021 · Maria Ek Styvén, Anna Näppä, et al. · Journal of Business Research · 99
PDF
The brand personality dimensions of business-to-business firms: a content analysis of employer reviews on social media
2019 · Jeandri Robertson, Sarah Lord Ferguson, et al. · Journal of Business-to-Business Marketing · 39
PDF
I just work here! Employees as co-creators of the employer brand
2023 · Anna Näppä, Maria Ek Styvén, et al. · Scandinavian Journal of Hospitality and Tourism · 29
PDF
Functional top management teams and marketing organization: exploring strategic decision-making
2020 · Theresa Eriksson, Jeandri Robertson, et al. · Journal of Strategic Marketing · 21
Co-created employer brands: the interplay of strategy and identity
2022 · Anna Näppä · European journal of training and development · 18
PDF
Crafting a paying-it-forward mindset in business: Five principles for a competitive employer branding advantage
2022 · Theresa Eriksson, Anna Näppä, et al. · Business Horizons · 18
PDF
Employer branding: Attracting and retaining talent in financial services
2014 · Anna Näppä, Mana Farshid, et al. · Journal of Financial Services Marketing · 14
All for one and one for all: Encouraging ecosystem citizenship behaviour to strengthen employer branding
2022 · Theresa Eriksson, Anna Näppä, et al. · Scandinavian Journal of Management · 13
PDF
Employment in the tourism and hospitality industry: Toward a unified value proposition
2024 · Anna Näppä, Maria Ek Styvén, et al. · Journal of Human Resources in Hospitality & Tourism · 6
PDF
Workplace learning in transient workplaces: the tourism and hospitality industry in the Arctic region
2023 · Karolina Parding, Maria Ek Styvén, et al. · Journal of Workplace Learning · 5
PDF
Creating a Strong Service Brand Through Talent : The Relationship Between Corporate, Internal and Employer Branding
2013 · Anna Näppä · KTH Publication Database DiVA (KTH Royal Institute of Technology) · 3
Rethinking employee attraction and retention strategies in tourism and hospitality: insights into workforce ecosystems
2026 · Anna Näppä, Maria Ek Styvén, et al. · Journal of Business and Industrial Marketing · 1
Whose Role Is It Anyway? A Consideration of Responsibility in Digital Addiction: An Abstract
2023 · Mignon Reyneke, Jeandri Robertson, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Shaping the picture : A holistic view of destination image formation
2017 · Maria Ek Styvén, Anna Näppä, et al. · 1
The Consumer-Led Value Reconfiguration Framework: Consumer Intervention and Extension of Product Usability
2026 · Anna Näppä, Jeandri Robertson, et al. · Journal of the Association for Consumer Research
A perfect match? : Effects of employer brand values on attitudes and job pursuit intention
2019 · Maria Ek Styvén, Anna Näppä
Should I Stay or Should I Go? : Connections between the Employer Brand and Employees’ Intentions to Stay and Recommend
2018 · Anna Näppä, Maria Ek Styvén
Technology Infusion into the Retail Employer Brand
2018 · Anna Näppä, Maria Ek Styvén
Projekt: Attraktiva arbetsgivare: Employer branding i handels- och besöksnäring
2017 · Maria Ek Styvén, Åsa Wallström, et al.
An image worth a thousand words : Dual perspectives of Swedish city brand images
2017 · Carola Strandberg, Anna Näppä, et al.
Attracting and Retaining Local Talent : A Swedish University Perspective
2011 · Anna Näppä, Josefina Hertzman · Epubl LTU
Works count: 26
Citation count: 268
H-index: 8
I10-index: 8
Year
Topic
Type