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Susan Segal‐Horn
Observed names:
Segal-Horn, Susan,
Susan Segal-Horn,
Susan Segal-horn
Observed institutions:
The Open University,
University of Brighton,
Cranfield University
OpenAlex ID:
A5016210281
The criteria for successful services brands
2003
·
Leslie de Chernatony
, Susan Segal‐Horn
·
European Journal of Marketing
·
382
Building on Services' Characteristics to Develop Successful Services Brands
2001
·
Leslie de Chernatony
, Susan Segal-Horn
·
Journal of Marketing Management
·
234
Communicating Services Brands' Values Internally and Externally
2006
·
Leslie De Chernatony
, Susan Cottam
, et al.
·
Service Industries Journal
·
178
Building a Services Brand: Stages, People and Orientations
2003
·
Leslie de Chernatony
, Susan Drury
, et al.
·
Service Industries Journal
·
133
Identifying and sustaining services brands' values
2004
·
Leslie De Chernatony
, Susan Drury
, et al.
·
Journal of Marketing Communications
·
78
Delivering ‘effortless experience’ across borders: Managing internal consistency in professional service firms
2008
·
Susan Segal-Horn
, Alison Dean
·
Journal of World Business
·
65
The Strategy Reader
1991
·
Susan Segal‐Horn
·
53
The globalization of law firms: managerial issues
2007
·
Susan Segal‐Horn
, Alison Dean
·
International Journal of Service Industry Management
·
51
The Dynamics of International Strategy
1999
·
Susan Segal‐Horn
, David Faulkner
·
34
The rise of super-elite law firms: towards global strategies
2010
·
Susan Segal-Horn
, Alison Dean
·
Service Industries Journal
·
29
Global Markets, the Global Consumer and International Retailing
1992
·
Susan Segal-Horn
, Heather Davison
·
Journal of Global Marketing
·
23
Using triangulation to assess and identify successful services brands
2005
·
Leslie de Chernatony
, Susan Drury
, et al.
·
Service Industries Journal
·
22
The limits of global strategy
1996
·
Susan Segal‐Horn
·
Strategy and Leadership
·
19
Strategy in Service Organizations
2006
·
Susan Segal-Horn
·
Oxford University Press eBooks
·
18
Understanding Global Strategy
2009
·
Susan Segal‐Horn
, David Faulkner
·
Open Research Online (The Open University)
·
15
The globalization of the European white goods industry
1998
·
Susan Segal-Horn
, David Asch
, et al.
·
European Management Journal
·
12
Strategic space and industry dynamics: The implications for international marketing strategy
1990
·
John McGee
, Susan Segal‐Horn
·
Journal of Marketing Management
·
12
PDF
The challenge of international business
1994
·
Susan Segal‐Horn
·
10
The search for core competencies in a service multinational
2000
·
Susan Segal-Horn
·
Routledge studies in international business and the world economy
·
6
Non-Facilitated Action Learning
1987
·
Susan Segal-Horn
, Ian McGill
, et al.
·
Management Education and Development
·
6
The globalisation of service industries
1991
·
Susan Segal‐Horn
·
CERES (Cranfield University)
·
5
PDF
Services brands' values: Internal and external corporate communication
2004
·
Leslie de Chernatony
, Susan Drury
, et al.
·
Open Research Online (The Open University)
·
4
The economics of international comparative advantage in the modern world
2004
·
David Faulkner
, Susan Segal‐Horn
·
Open Research Online - ORO (The Open University)
·
4
The logic of international growth for service firms
1992
·
Susan Segal‐Horn
·
OpenGrey (Institut de l'Information Scientifique et Technique)
·
4
Globalization of Service Industries
2015
·
Susan Segal‐Horn
·
Wiley Encyclopedia of Management
·
3
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Works count:
58
Citation count:
1,406
H-index:
15
I10-index:
18
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