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Author

Piotr Gaczek

Observed names: Anonymous due to review process, Gaczek, Piotr, P.Gaczek, due to review process, Anonymous
ORCID: 0000-0003-0923-7656
Observed ORCID: 0000-0003-0923-7656
OpenAlex ID: A5016390251
The impact of emotions on shopping behavior during epidemic. What a business can do to protect customers
2020 · Andrzej Szymkowiak, Piotr Gaczek, et al. · Journal of Consumer Behaviour · 125
A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults
2021 · Urszula Garczarek-Bąk, Andrzej Szymkowiak, et al. · Journal of Brand Management · 86
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Overcoming Consumer Resistance to AI in General Health Care
2023 · Piotr Gaczek, Rumen Pozharliev, et al. · Journal of Interactive Marketing · 72
Collaboration with machines in B2B marketing: Overcoming managers' aversion to AI-CRM with explainability
2023 · Piotr Gaczek, Grzegorz Leszczyński, et al. · Industrial Marketing Management · 68
The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers
2022 · Attila Endre Simay, Yuling Wei, et al. · Asia Pacific Journal of Marketing and Logistics · 61
Impulse buying in hospitality: The role of content posted by social media influencers
2021 · Andrzej Szymkowiak, Piotr Gaczek, et al. · Journal Of Vacation Marketing · 57
The Bright Side of AI in Marketing Decisions: Collaboration with Algorithms Prevents Managers from Violating Ethical Norms
2025 · Piotr Gaczek, Grzegorz Leszczyński, et al. · Journal of Business Ethics · 19
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Is it better to communicate product information abstractly or concretely? The role of consumer product expertise and shopping-stage mindset
2022 · Wojciech Trzebinski, Piotr Gaczek, et al. · Journal of Product & Brand Management · 18
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The bright side of AI in hiring: Collaborating with algorithms supports ethical decision-making
2025 · Grzegorz Leszczyński, Piotr Gaczek, et al. · Journal of Business Research · 12
How locus of causality shapes human-AI decision-making
2025 · Piotr Gaczek, Grzegorz Leszczyński, et al. · Management Decision · 11
Managerial decision-making and AI: A taxonomy of AI collaboration orientations and strategic integration
2026 · Grzegorz Leszczyński, Piotr Gaczek, et al. · Technovation · 7
Integration of knowledge and technology in the co-production of AI-based solutions for the healthcare sector
2025 · Grzegorz Leszczyński, Marek Zieliński, et al. · Central European Management Journal · 5
Self-relevance diminishes the effectiveness of importance and trustworthiness cues in consumer response to online product-related messages
2022 · Wojciech Trzebiński, Beata Marciniak, et al. · Cogent Social Sciences · 5
Do sales people trust new customers because of who they are?
2018 · Piotr Gaczek, Grzegorz Leszczynski, et al. · IMP Journal · 5
Is AI Augmenting or Substituting Humans?
2021 · Piotr Gaczek, Grzegorz Leszczyński, et al. · International Journal of Technology and Human Interaction · 2
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Rola emocji w kształtowaniu zachowań konsumpcyjnych nabywców. W świetle przeglądu literatury / The influence of emotion in the creation of on consumers’ purchaser behavior. In the light of literature
2015 · Piotr Gaczek · Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu · 1
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Expectations and concerns of marketing students regarding working with Artificial Intelligence.
2026 · Grzegorz Leszczyński, Alicja Koperska, et al.
Managerial attitudes toward AI: evaluating transparency, sense of control and fairness perceptions
2026 · Christine Falkenreck, Grzegorz Leszczyński, et al. · Journal of Business and Industrial Marketing
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Enhance ecological validity of scenario-based experiments on human–AI collaboration: evidence from an interactive LLM-based research tool
2026 · Grzegorz Leszczyński, Piotr Gaczek, et al. · Journal of Research in Interactive Marketing
Introducing a Research Tool to Increase the Validity of Scenario-Based Experiments on Human-AI Collaboration
2026 · Grzegorz Leszczyński, Piotr Gaczek, et al. · International Conference on e-Education, e-Business, e-Management and e-Learning
Enhancing Realism of Scenario-Based Experiments on Human-AI Interactions with LLM
2026 · Amira Mouakher, Grzegorz Leszczyński, et al. · Lecture notes in computer science
POSTER NUMBER
2025 · P.Gaczek, A.Pasiuk-Czepczyńska, et al.
Report AI in Marketing Work and the Labor Market
2024 · due to review process, Anonymous, Lawrynowicz, Maciej
Wpływ emocji incydentalnych na skłonność do posługiwania się regułą satysfakcji lub maksymalizacji w kontekście wyboru produktów spożywczych
2018 · Aneta Disterheft, Piotr Gaczek · Handel Wewnętrzny
Afektywne a kalkulatywne zaufanie przed nawiązaniem relacji biznesowych
2018 · Piotr Gaczek, Grzegorz Leszczyński, et al. · Handel Wewnętrzny
Works count: 28
Citation count: 554
H-index: 10
I10-index: 10
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