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Author

Maiju Guo

Observed name: Guo, Maiju
ORCID: 0000-0002-9164-7859
Observed ORCID: 0000-0002-9164-7859
OpenAlex ID: A5016417217
A “double-edged sword” effect of consumer expertise on tourism loyalty
2021 · Xiaodan Zhang, Maiju Guo · Marketing Intelligence & Planning · 4
A praise of whom matters: how company size and brand gender shape consumer evaluations of the praiser
2024 · Xingang Wang, Wu Huang, et al. · Journal of Research in Interactive Marketing · 2
Quantity vs Variety: Non-Cooperative Content Production on Online Knowledge Sharing Platforms
2021 · Maiju Guo, Jian Ni, et al. · SSRN Electronic Journal · 1
Facing “Yes,” backing “No”: judging product efficacy via body orientation
2026 · Xingang Wang, Zhitong Liu, et al. · Journal of Product & Brand Management
Drivers and consequences of borrowers' voluntary privacy information disclosure—Evidence from a Chinese online consumer financing platform
2024 · Xiaodan Zhang, Guoqun Fu, et al. · Journal of Consumer Affairs
The Value of Time: An Empirical Study on a Ride-Sharing Platform
2020 · Maiju Guo, Xing Li, et al. · SSRN Electronic Journal
Works count: 7
Citation count: 7
H-index: 2
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