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Author

Oliver Koll

Observed names: Koll, Oliver, Koll, O
ORCID: 0000-0002-1945-1413
Observed ORCID: 0000-0002-1945-1413
OpenAlex ID: A5016418439
Stakeholder marketing: theoretical foundations and required capabilities
2015 · Bas Hillebrand, Paul H. Driessen, et al. · Journal of the Academy of Marketing Science · 268
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The Strategy-Focused Organization
2002 · Oliver Koll · Journal of Business Research · 264
Multi‐method research on consumer–brand associations: Comparing free associations, storytelling, and collages
2010 · Oliver Koll, Sylvia von Wallpach, et al. · Psychology and Marketing · 146
Win–win strategies at discount stores
2006 · Barbara Deleersnyder, Marnik G. Dekimpe, et al. · Journal of Retailing and Consumer Services · 60
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Drivers of brand strength: Configural paths to strong cognitive brand equity
2015 · Hans Mühlbacher, Karine Raies, et al. · Journal of Business Research · 47
Intended brand associations: Do they really drive consumer response?
2013 · Oliver Koll, Sylvia von Wallpach · Journal of Business Research · 47
One pie, many recipes: Alternative paths to high brand strength
2015 · Reinhard Grohs, Karine Raies, et al. · Journal of Business Research · 38
One brand perception? Or many? The heterogeneity of intra‐brand knowledge
2009 · Oliver Koll, Sylvia von Wallpach · Journal of Product & Brand Management · 34
Sport team identification: a social identity perspective comparing local and distant fans
2023 · Petri Lintumäki, Oliver Koll · International Journal of Sports Marketing and Sponsorship · 33
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Country Differences in Family Firm Reputation: An Exploration in Germany, India, and the United States
2023 · Philipp Jaufenthaler, Oliver Koll, et al. · Family Business Review · 28
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Stakeholder-oriented brand management: A Venn-diagram approach to monitor brand associations
2022 · Oliver Koll, Sylvia von Wallpach, et al. · European Management Journal · 25
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Participatory group observation – a tool to analyze strategic decision making
2002 · Christine Vallaster, Oliver Koll · Qualitative Market Research An International Journal · 23
Balanced versus focused responsiveness to core constituencies and organizational effectiveness
2005 · Oliver Koll, Arch G. Woodside, et al. · European Journal of Marketing · 20
Do shoppers choose the same brand on the next trip when facing the same context? An empirical investigation in FMCG retailing
2022 · Oliver Koll, Andreas Plank · Journal of Retailing · 19
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Destination discount: a sensible road for national brands?
2012 · Barbara Deleersnyder, Oliver Koll · European Journal of Marketing · 17
Stakeholder Value Creation and Firm Success
2004 · Oliver Koll · Advances in business marketing & purchasing/Advances in business marketing and purchasing · 10
Stakeholder expectations and contributions to creating a market for automated, connected, electric and shared vehicles
2023 · Elisabeth Suck, Golam Morshed, et al. · Research in Transportation Business & Management · 9
Fighting Private Label : Growth Drivers, Brand Defense Strategies and Market Opportunities
2005 · J.E.B.M. Steenkamp, Inge Geyskens, et al. · Research portal (Tilburg University) · 4
Prozessorientiertes Management von Kundenzufriedenheit
2009 · Eva Thelen, Oliver Koll, et al. · Gabler eBooks · 3
A Global Study into Drivers of Private Label Success
2004 · J.E.B.M. Steenkamp, Inge Geyskens, et al. · Research portal (Tilburg University) · 3
Who seeks variety? Profiles and behaviors of consumers with varying brand choice concentration
2026 · Andreas Plank, Oliver Koll · Journal of Retailing · 2
Why Brands Grow: THE POWER OF DIFFERENTIATION AND PENETRATION
2022 · Koen Pauwels, Oliver Koll · Management and business review. · 2
How Facets of Unaided Brand Knowledge Affect Consumer Response
2010 · Oliver Koll, Sylvia von Wallpach · 2
The Nature and Social Dynamics of Brand Interest Groups
2007 · Oliver Koll, Andrea Hemetsberger, et al. · 2
Prozessorientiertes Management von Kundenzufriedenheit
2004 · Eva Thelen, Oliver Koll, et al. · Gabler Verlag eBooks · 2
Works count: 51
Citation count: 1,114
H-index: 15
I10-index: 16
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