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Alex Jiyoung Kim

Observed name: Kim, Alex Jiyoung
OpenAlex ID: A5016460075
Effects of mergers and acquisitions on brand loyalty in luxury Brands: The moderating roles of luxury tier difference and social media
2019 · Yerim Chung, Alex Jiyoung Kim · Journal of Business Research · 59
The effects of eWOM characteristics on consumer ratings: evidence from TripAdvisor.com
2019 · Yeohong Yoon, Alex Jiyoung Kim, et al. · International Journal of Advertising · 52
Does Michelin effect exist? An empirical study on the effects of Michelin stars
2022 · Dohyung Bang, Kyuwan Choi, et al. · International Journal of Contemporary Hospitality Management · 39
How should retail advertisers manage multiple keywords in paid search advertising?
2019 · Alex Jiyoung Kim, Sungha Jang, et al. · Journal of Business Research · 21
Coordinating traditional media advertising and online advertising in brand marketing
2023 · Alex Jiyoung Kim, Subramanian Balachander · Production and Operations Management · 16
The characteristics and business impact of children’s electronic word of mouth in marketing communications
2019 · Tong (Tony) Bao, Tung-lung Steven Chang, et al. · International Journal of Advertising · 16
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
2021 · Sungha Jang, Alex Jiyoung Kim, et al. · Journal of Business Research · 13
Provision of Optional versus Standard Product Features in Competition
2017 · Subramanian Balachander, Esther Gal-Or, et al. · Journal of Marketing · 13
Older adult consumers and local competition in the healthcare service
2024 · Jeeyeon Kim, Wooyong Jo, et al. · International Journal of Consumer Studies · 4
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The Effect of Local Search Services on the Small and Medium-Sized Businesses Marketing Performance : Focusing on Online Word of Mouth
2022 · 성균관대학교 경영대학 박사과정, JaungHyun Hwang, et al. · Gwanggohak yeon-gu/Gwang'gohag yeon'gu · 1
Selection of Effective Keywords for Online Search Advertising Using Attribute-based Clustering Analysis
2019 · Jina Hwang, Daiki Min, et al. · Journal of Korean Institute of Industrial Engineers · 1
The Effects of Mergers and Acquisitions on Brand Loyalty in Luxury Brands
2018 · Yerim Chung, Jeonghye Choi, et al. · Global Fashion Management Conference · 1
Multiple Keyword Management in Sponsored Search Advertising
2017 · Alex Jiyoung Kim, Sungha Jang, et al. · Global Fashion Management Conference · 1
Strengthening Partnerships in Fair Trade Alternative Distribution Channels: A Case Study of Beautiful Coffee
2016 · Soeun Kim, Alex Jiyoung Kim · Journal of Distribution Science · 1
Predicting SME Store Closures : An Integrated Approach Using a Distance-to-Default Model and Consumer Behavioral Data
2026 · Dongyoung Jeong, Kyeonghan Bae, et al. · 경영학연구
The Impact of Multimedia Elements and Incentivization in Blog Reviews on Marketing Performance
2026 · 성균관대학교 경영대학 박사과정, Min Sol Kim, et al. · Information Systems Review
The Impact of Information Diversity on Online Reviews and Business Performance
2026 · Minyoung Lee, Dongyoung Jeong, et al. · Journal of Consumer Studies
Geographic (Dis)Advantages and Location-targeted Mobile Advertising
2026 · Seung Hyun Kim, Mingyu Joo, et al. · SSRN Electronic Journal
Small firms, big streams: How the characteristics of SMEs impact live streaming commerce performance
2025 · Jaunghyun Hwang, Donggeun Kim, et al. · Telecommunications Policy
The Effect of Disclosing Search Advertising Exposure Duration and Rank on Advertising Attitudes
2025 · 성균관대학교 경영학과 박사과정, Sehyun Lee, et al. · Gwanggohak yeon-gu/Gwang'gohag yeon'gu
Capturing Temporal Anchor-Viewer Dynamics for Sales Prediction in Live Streaming E-Commerce: A Multimodal Deep Learning Approach
2025 · Dohyeon Jeong, Seungwook Jin, et al. · SSRN Electronic Journal
The Impact of Online Coupons: Price vs. Non Price Coupons
2024 · Yeonsu Park, Kyeonghan Bae, et al. · Journal of Consumer Studies
The Impact of Covid-19 on Online Search Advertising Market
2023 · Sehyun Lee, Dongyoung Jeong, et al. · Global Fashion Management Conference
The Effect of Customer"s Visit Frequency on Word-of-mouth Effect : Focusing on the Sentiment Score of the Consumer Review
2022 · Dongyoung Jeong, Taekyung Kim, et al. · 대한경영학회지
An Exploratory Study on Consumers’ Media and Channel Choices throughout the Consumer Decision Journey
2022 · 성균관대학교 경영대학 박사과정, Jaung Hyun Hwang, et al. · Gwanggohak yeon-gu/Gwang'gohag yeon'gu
Works count: 34
Citation count: 238
H-index: 8
I10-index: 8
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