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Suraya Akmar Mokhtaruddin

Observed names: SURAYA AKMAR MOKHTARUDDIN, Suraya Akmar Binti Mokhtaruddin
ORCID: 0000-0003-1329-1954
Observed ORCID: 0000-0003-1329-1954
OpenAlex ID: A5016567004
Product Positioning as a Moderator for Halal Cosmetic Purchase Intention
2021 · Nor Rahimy Khalid, Che Aniza Che Wel, et al. · Iranian journal of management studies · 36
Effect of Ethnocentrism and Patriotism on the Buying Intention of Malaysian National Car
2018 · Che Aniza Che Wel, Syed Shah Alam, et al. · Jurnal Pengurusan · 21
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The Influence of Self-Congruity on Purchase Intention for Cosmetic Merchandises
2018 · Nor Rahimy Khalid, Che Aniza Che Wel, et al. · International Journal of Academic Research in Business and Social Sciences · 15
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The Influence of Relationship Marketing Orientation (RMO) on Customer Retention in Travel Agency Services
2018 · Suraya Akmar Binti Mokhtaruddin, Che Aniza Binti Che Wel, et al. · International Journal of Academic Research in Business and Social Sciences · 12
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Cosmetic for Modern Consumer: The Impact of Self-Congruity on Purchase Intention
2018 · Nor Rahimy Binti Khalid, Che Aniza Binti Che Wel, et al. · International Journal of Asian Social Science · 11
Innovative attributes, brand reputation and behavioral consequences in the clothing industry: the roles of self-congruity and value consciousness
2023 · Nik Mohd Hazrul Nik Hashim, Nor Rahimy Khalid, et al. · Journal of Fashion Marketing and Management · 9
Employee Rhetorical Sensitivity as a Mediator in the Relationship Between Customer Orientation and Customer Retention
2019 · Suraya Akmar Mokhtaruddin, Che Aniza Che Wel, et al. · The South East Asian Journal of Management · 5
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The Influence of Social Media Marketing on Brand Loyalty
2023 · SURAYA AKMAR MOKHTARUDDIN, NOR RAHIMY KHALID, et al. · Proceeding International Business and Economic Conference. · 3
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The Influence of Relationship Marketing Orientation (RMO) on Customer Retention in Travel Agency Services
2018 · Suraya Akmar Binti Mokhtaruddin, Che Aniza Binti Che Wel, et al. · International Academic Journal of Business Management · 2
The Effect of Customer Perception on Purchase Intention of Palm Oil Based Product in Malaysia
2023 · Suraya Akmar Mokhtaruddin, Che Aniza Che Wel, et al. · International Journal of Academic Research in Business and Social Sciences · 1
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Perception and Acceptance of Risk for Online Learning: Digitalization
2023 · NOR RAHIMY KHALID, Suraya Akmar Mokhtaruddin, et al. · Proceeding International Business and Economic Conference.
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Kemahiran yang diperlukan untuk menceburi industri perbankan
2001 · Suraya Akmar Mokhtaruddin · UTHM Institutional Repository (Universiti Tun Hussein Onn Malaysia)
Works count: 12
Citation count: 115
H-index: 6
I10-index: 5
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