Author

Fang Jia

Institutions: Shenzhen University, Guangdong Research Center for Interfacial Engineering of Functional Materials

Observed institutions: Fujian Normal University, City University of Hong Kong, Shenzhen University, Tianjin University of Finance and Economics, Concord University College Fujian Normal University, Guangdong Research Center for Interfacial Engineering of Functional Materials

ORCID: 0000-0003-3125-7776

Observed ORCID: 0000-0003-3125-7776

OpenAlex ID: A5016662297

Interacting effects of uncertainties and institutional forces on information sharing in marketing channels

2014 · Fang Jia, Shaohan Cai, et al. · Industrial Marketing Management · 41

Curbing opportunism in marketing channels: The roles of influence strategy and perceived fairness

2021 · Fang Jia, Liyuan Wei, et al. · Journal of Business Research · 40

Perceptual difference of dependence and trust in marketing channel: reconsideration of dependence measurement

2019 · Fang Jia, Zhilin Yang · Asian Business & Management · 11

The performance implications of perceptual differences of dependence in marketing channels

2014 · Zhilin Yang, Fang Jia, et al. · Asia Pacific Journal of Marketing and Logistics · 10

Mass customization: the role of consumer preference measurement, manufacturing flexibility and customer participation

2022 · Jingjing Shi, Fang Huang, et al. · Asia Pacific Journal of Marketing and Logistics · 6

“Boss ceiling effect”: brand downgrading consumption of workplace employees

2019 · Fang Jia, Zhilin Yang, et al. · Asia Pacific Journal of Marketing and Logistics · 5

The effects of government relation and institutional environments on channel performance

2018 · Fang Jia, Zhilin Yang, et al. · Asia Pacific Journal of Marketing and Logistics · 4

Bimetallic synergism-driven Au0.75Pt0.25 nanoparticles-modified SnO2 heterojunction nanostructures for ultrasensitive detection of carbonate-based electrolyte leakage gases towards battery safety applications

2026 · PeiJiang Cao, LinLong Qu, et al. · Chemical Engineering Journal · 3

The interaction of external and internal CSR during COVID-19: a signaling theory perspective

2026 · Fang Jia, Zhilin Yang, et al. · Asia Pacific Journal of Marketing and Logistics

Comparative Analysis of Four Classic Insurance Ads

2013 · Fang Jia · The Guide of Science & Education

Marketing channel relationships in Asia: a review and integration

2012 · Fang Jia, Jianfeng Wang · Journal of Business Research

Research on Customer-keeping Strategy in the Marketing of Property Insurance Company

2004 · Fang Jia · Shoudu Jingji Maoyi Daxue xuebao

How to restrain the insurance agent's offence behaviour

2003 · Fang Jia · Huadong jingji guanli

Calling in Doubt about Marketing Concept

2000 · Fang Jia

Works count: 14

Citation count: 120

H-index: 5

I10-index: 4