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Sumaman Pankham

Observed names: Pankham , Sumaman, Pankham, Sumaman, Sumaman Parnkam, pankham, sumaman
Institution: Rangsit University
ORCID: 0009-0002-6821-7049
Observed ORCID: 0009-0002-6821-7049
OpenAlex ID: A5016752637
Determinants of Superior Long-Term Business Performance in Thai Small and Medium-Sized Enterprises: An Integrated Analysis Using Fuzzy Rough Set Theory and Second Order Confirmatory Factor Analysis
2025 · Tanyatron Paweehirunkrai, Sumaman Pankham · Sustainability · 12
Employing Fuzzy Delphi Techniques to Validate the Components and Contents of Role of Social Media in a Technology Acceptance Model towards Perception and Investment Intention in Cryptocurrency
2023 · Nattapong Robkob, Sumaman Pankham · Journal of Law and Sustainable Development · 8
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Modern Entrepreneur for the Success of Online Businesses for Small and Medium Enterprise in Thailand
2023 · Nongnapas Chairaksa, Sumaman Pankham · TEM Journal · 7
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Successful Entrepreneurs of Online Small and Medium Enterprises in Thailand
2023 · Nongnapas Chairaksa, Sumaman Pankham · Academic Journal of Interdisciplinary Studies · 7
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Factors influencing digital technology adoption for the sustainable growth of SMEs in Thailand
2025 · David Kiatsangsilp, Sumaman Pankham · International Journal of ADVANCED AND APPLIED SCIENCES · 6
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Developing effective influencer strategies for the modern digital era
2024 · Chanatda Chantanasewi, Sumaman Parnkam · International Journal of ADVANCED AND APPLIED SCIENCES · 6
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The Impact of Social Media and Emotional Intelligence on Investment Decision: A Fuzzy Set Delphi Study Among Investors in Thailand's Stock Market
2024 · Rattanaporn Saelee, Sumaman Pankham · TEM Journal · 6
Determinants of customer intention for sustainable tourism packages in Thailand using rough set-fuzzy theory
2025 · Koch Dejprayoon, Somchai Lekcharoen, et al. · DOAJ (DOAJ: Directory of Open Access Journals) · 4
A new online marketing mix strategy to unlock digital commerce success
2025 · Chanin Muanmeevit, Sumaman Pankham · International Journal of ADVANCED AND APPLIED SCIENCES · 4
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Enhancing brand equity through social media marketing: A quantitative analysis of health and beauty product brands among Thai entrepreneurs
2024 · Thunthida Nuamthong, Sumaman Parnkam · International Journal of ADVANCED AND APPLIED SCIENCES · 4
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Developing a Model of Actual Adoption Technology and Innovation for Health in Thailand
2023 · Pakkawaan Chaodeethirathkul, Sumaman Pankham · Academic Journal of Interdisciplinary Studies · 4
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Online Hotel Booking Intention: Integrating fsQCA and PLS-SEM to Explain the Roles of Electronic Word of Mouth, Customer Experience, and Trust
2026 · Noppharuj Praphasiri, Somchai Lekcharoen, et al. · Tourism and Hospitality · 3
Advancing Sustainable Retail Performance Through Digital Transformation and Social Media Use: A Dual-Method FCM–SEM Approach in an Emerging Market
2025 · Ittipon Morishita, Sumaman Pankham, et al. · Sustainability · 3
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Superior Long-Term Business Performance Factor of Digital Entrepreneurship in Small and Medium-Sized Enterprises in Thailand
2025 · Tanyatron Paweehirunkrai, Sumaman Pankham · TEM Journal · 3
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Exploring the Impact of Consumer Trust and Perceived Risks on the Intentions to Purchase Overseas Travel Packages via Social Media in Thailand: an Application of the Fuzzy Set Delphi Method
2024 · Pongchatorn Kulnadee, Sumaman Pankham · Preprints.org · 3
Beyond STP Marketing Strategy for Online Service Businesses
2024 · Yongyoot Nilplengsang, Sumaman Pankham · Revista de Gestão Social e Ambiental · 3
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Sustaining accounting careers in disruptive times: developing a 5D competency framework for professional resilience and adaptability
2026 · Rujirat Paleephatsakul, Sumaman Pankham, et al. · Cogent Business & Management · 2
A Fuzzy Delphi approach to modeling digital marketing success in the online supplements sector: Evidence from Thailand
2025 · Nuttareepan Nittayoosakulchot, Sumaman Pankham · DOAJ (DOAJ: Directory of Open Access Journals) · 2
Artificial Intelligence-Enabled Decision Making in Social Media Adoption for Sustainable Digital Business in Thai SMEs
2025 · Saranee Visuthiphol, Sumaman Pankham · Decision Making Applications in Management and Engineering · 2
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Intention to Recommend Tourism Destination on Social Media for Tourists in Thailand
2024 · Mayprapawee Varnakomola Kolenberg, Sumaman Pankham · TEM Journal · 2
The Interplay of Trust and Satisfaction: Fueling E-Wom in Online Cosmetic Shopping
2024 · Amara Thanapuech, Sumaman Pankham · Revista de Gestão Social e Ambiental · 2
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A development of causal relationship model of the Google sites usage for learning at Rangsit University
2016 · Poungtong Udomsil, Sumaman Pankham · Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia) · 2
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Determinants of Learners’ Continuance Intention in Informal Video Learning: Evidence from YouTube
2026 · Tewarit Khanmolee, Somchai Lekcharoen, et al. · Behavioral Sciences · 1
AI Chatbot Usage, Social Media Marketing, and Service Innovation–Internal Learning Capability Pathways to SME Business Sustainability in Thailand: An Interval Type-2 Fuzzy Delphi, PLS-SEM, and fsQCA Study
2026 · Parinya Pattayanun, Sumaman Pankham, et al. · Sustainability · 1
Extending the Stimulus–Organism–Response Framework to Explain Continuance Purchase Intention in High-Involvement Online Furniture Commerce: A Dual-Layer Perspective on the Organism Component
2026 · Thanaporn Asawanuwat, Somchai Lekcharoen, et al. · Journal of theoretical and applied electronic commerce research · 1
Works count: 142
Citation count: 103
H-index: 6
I10-index: 1
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