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JoAndrea Hoegg

Observed names: Hoegg, JoAndrea, Joandrea Hoegg
ORCID: 0000-0002-2071-9528
Observed ORCID: 0000-0002-2071-9528
OpenAlex ID: A5016867263
Taste Perception: More than Meets the Tongue
2007 · JoAndrea Hoegg, Joseph W. Alba · Journal of Consumer Research · 304
The Future Looks “Right”: Effects of the Horizontal Location of Advertising Images on Product Attitude
2013 · Boyoun Chae, JoAndrea Hoegg · Journal of Consumer Research · 224
The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context
2009 · Lan Jiang, Joandrea Hoegg, et al. · Journal of Consumer Research · 215
The good, the bad, and the ugly: Influence of aesthetics on product feature judgments
2010 · JoAndrea Hoegg, Joseph W. Alba, et al. · Journal of Consumer Psychology · 201
The Impact of Fear on Emotional Brand Attachment
2014 · Lea Dunn, JoAndrea Hoegg · Journal of Consumer Research · 183
From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce
2021 · Siddhanth (Sid) Mookerjee, Yann Cornil, et al. · Journal of Marketing · 163
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Seeing Is Believing (Too Much): The Influence of Product Form on Perceptions of Functional Performance
2011 · JoAndrea Hoegg, Joseph W. Alba · Journal of Product Innovation Management · 133
The Impact of Candidate Appearance and Advertising Strategies on Election Results
2011 · Joandrea Hoegg, Michael V. Lewis · Journal of Marketing Research · 130
Consumer Reaction to Unearned Preferential Treatment
2013 · Lan Jiang, JoAndrea Hoegg, et al. · Journal of Consumer Research · 97
Does injustice affect your sense of taste and smell? The mediating role of moral disgust
2013 · Daniel P. Skarlicki, JoAndrea Hoegg, et al. · Journal of Experimental Social Psychology · 62
Knowing Too Much: Expertise-Induced False Recall Effects in Product Comparison
2011 · Ravi Mehta, Joandrea Hoegg, et al. · Journal of Consumer Research · 51
The flip side of vanity sizing: How consumers respond to and compensate for larger than expected clothing sizes
2013 · JoAndrea Hoegg, Maura L. Scott, et al. · Journal of Consumer Psychology · 50
Discounting Humanity: When Consumers are Price Conscious, Employees Appear Less Human
2018 · Alexander P. Henkel, Johannes Boegershausen, et al. · Journal of Consumer Psychology · 45
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Everybody Thinks We Should but Nobody Does: How Combined Injunctive and Descriptive Norms Motivate Organ Donor Registration
2021 · Rishad Habib, Katherine White, et al. · Journal of Consumer Psychology · 44
How Consumers Respond to Embarrassing Service Encounters: A Dehumanization Perspective
2022 · Yixia Sun, Xuehua Wang, et al. · Journal of Marketing Research · 42
Customer Relationship Stage and the Use of Picture-Dominant versus Text-Dominant Advertising: A Field Study
2013 · Michael Lewis, Kimberly A. Whitler, et al. · Journal of Retailing · 39
The Influence of Product Aesthetics on Consumer Inference Making
2019 · Cammy Crolic, Yanmei Zheng, et al. · Journal of the Association for Consumer Research · 38
When Beauty Backfires: The Effects of Server Attractiveness on Consumer Taste Perceptions
2018 · Lily Lin, JoAndrea Hoegg, et al. · Journal of Retailing · 29
The impact of a sales team’s perceived entitativity on customer satisfaction
2018 · Chen Wang, JoAndrea Hoegg, et al. · Journal of the Academy of Marketing Science · 27
How and when weather boosts consumer product valuation
2020 · Tobias Schlager, Emanuel de Bellis, et al. · Journal of the Academy of Marketing Science · 20
Employee Reactions to Preservice Tips and Compliments
2020 · Raymond Lavoie, Kelley Main, et al. · Journal of Service Research · 18
Sweet ideas: How the sensory experience of sweetness impacts creativity
2022 · Lidan Xu, Ravi Mehta, et al. · Organizational Behavior and Human Decision Processes · 13
Consequentialist Motives for Punishment Signal Trustworthiness
2020 · Nathan A. Dhaliwal, Daniel P. Skarlicki, et al. · Journal of Business Ethics · 12
Beyond Aesthetics: Seeing Form and Believing in Function
2015 · JoAndrea Hoegg · GfK Marketing Intelligence Review · 8
A Role for Aesthetics in Consumer Psychology
2015 · JoAndrea Hoegg, Joseph W. Alba · Routledge eBooks · 8
Works count: 62
Citation count: 2,175
H-index: 20
I10-index: 23
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