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Neetu Yadav
Observed name:
Nidhi YADAV
Institution:
Indira Gandhi University, Meerpur
Observed institution:
Indira Gandhi University, Meerpur
ORCID:
0009-0000-0098-778X
Observed ORCID:
0009-0000-0098-778X
OpenAlex ID:
A5016891897
Influencer Marketing and Purchase Intention: Exploring the Mediating Role of Credibility
2025
·
Ritu Bajaz
, Neetu Yadav
, et al.
·
Edumania-An International Multidisciplinary Journal
·
1
Digital Persuasion in Sustainable Consumption: An Integrated Model of Influencer Credibility, e-WOM, Informational Quality and Argument Quality on Green Buying Behaviour
2026
·
Shivendra SINGH
, Nidhi YADAV
·
Journal of Global Sustainability and Development (JGSD)
Influencer Marketing for Sustainable Skincare Products: An Exploration of the Impact of Influencer Attributes on Consumer Purchase Behavior
2026
·
Neetu Yadav
, Ritu Bajaj
, et al.
·
Jindal Management Journal
Neuromarketing: a Modern Approach to Consumer Psychology
2026
·
Geeta Yadav
, Neetu Yadav
, et al.
·
International Journal of Advanced Research
The Power of Brand Signature: Unpacking its Impact on Customer Loyalty
2025
·
Ritu Bajaj
, Priyanka Yadav
, et al.
·
Shodh Sari-An International Multidisciplinary Journal
Secret: The Power
2011
·
Neetu Yadav
·
Values- Based Management
Dam and power house instrumentation
2008
·
B. Prabhakaran
, Atul Patni
, et al.
·
Water and Energy International
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Works count:
7
Citation count:
1
H-index:
1
I10-index:
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