Product
Help
Pricing
About
Jobs
Log in
Get started
Author
Add to collection
Arijit Bhattacharya
Observed name:
Dr. Arijit Bhattacharya
Observed institutions:
Narsee Monjee Institute of Management Studies,
Shri Vile Parle Kelavani Mandal
ORCID:
0000-0003-2912-4739
Observed ORCID:
0000-0003-2912-4739
OpenAlex ID:
A5016919257
Parasocial Interaction in Social Media Influencer-Based Marketing: An SEM Approach
2022
·
Arijit Bhattacharya
·
Journal of Internet Commerce
·
112
Customer Experience in Online Shopping: A Structural Modeling Approach
2018
·
Arijit Bhattacharya
, Manjari Srivastava
, et al.
·
Journal of Global Marketing
·
73
A Framework of Online Customer Experience: An Indian Perspective
2018
·
Arijit Bhattacharya
, Manjari Srivastava
·
Global Business Review
·
43
YouTube “Unboxing:” An Influencer of Purchase Intent—A Quantitative Study
2023
·
Arijit Bhattacharya
, Priyanka Mathur Dhingra
·
NMIMS Management Review
·
16
Credit Suisse–Greensill Saga: A Case of Risk Management Failure
2022
·
Arijit Bhattacharya
, R. R. Reddy
·
Global Business Review
·
9
Transforming Marketing Through Ai: a Literature Review and Future Research Agenda
2023
·
Dr. Arijit Bhattacharya
, Dr.Pritee Saxema
·
Journal of Global Economy
·
4
Oyo Hotel’s Expansion Spree: Too Much, Too Fast?
2024
·
Arijit Bhattacharya
·
Asian Journal of Management Cases
·
2
Rethinking the Business Strategy in the Gaming Industry in India: The Case of Virtual Infocom
2018
·
Subrata Chattopadhyay
, Subhajit Bhattacharya
, et al.
·
FIIB Business Review
·
1
eWOM Marketing Techniques for Competitive Advantage
2015
·
Arijit Bhattacharya
·
Advances in marketing, customer relationship management, and e-services book series
·
1
Online influencer persona, content quality, and the path to purchase: an SEM investigation
2026
·
Arijit Bhattacharya
·
Quality & Quantity
Show more works
View as search
Works count:
10
Citation count:
261
H-index:
5
I10-index:
4
Year
Topic
Type
