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Thi Minh Ly Pham

Observed institution: Ton Duc Thang University
ORCID: 0000-0002-8001-8977
Observed ORCID: 0000-0002-8001-8977
OpenAlex ID: A5016999911
How customers' perceptions of innovation activities drive brand preference, purchase and recommendation: The moderating role of product category
2023 · Thi Minh Ly Pham, Cong Duc Tran, et al. · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 14
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Factors affecting Vietnamese consumers’ intention to continue using e-wallet: A case study of MoMo
2024 · Phuong Thanh Nguyen, Minh Tuan Phung, et al. · Tay Nguyen Journal of Science · 4
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The Role of Innovation Activities on Brand Equity and Brand Performance: The Moderating Effects of Economic Benefit
2024 · Thi Minh Ly Pham, Gia-Phuc Le, et al. · Transformations In Business & Economics · 3
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The Granger Causality Relationship Between International Tourist Arrivals and Foreign Direct Investment: Empirical Evidence From Turkey
2015 · Thi Minh Ly Pham, Thi Phi Phung Tran · 3
The Role of Socio-Cultural Factors in Sustaining Economic Growth: The Mediating Effect of Perceived Marketplace Influence
2026 · Cong Duc Tran, Thi Minh Ly Pham, et al. · Journal of Small Business Strategy · 2
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The Influence of Tourism Motivation to Foreign Fourist's Intention to Engage in Vietnam Ecotourism
2015 · Thị Hồng Nhung Nguyễn, Thi Minh Ly Pham · 2
The Role of Socio-Cultural Factors in Sustaining Economic Growth: The Mediating Effect of Perceived Marketplace Influence
2026 · Tran Cong Tran, Thi Minh Ly Pham, et al. · Journal of Small Business Strategy
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How the authenticity cues provided on product packaging can influence Vietnamese consumers’ perception of Korean cosmetics
2024 · Thi Minh Ly Pham, Tan Lac Thien Vo, et al. · Tay Nguyen Journal of Science
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Works count: 8
Citation count: 28
H-index: 3
I10-index: 1
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