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Girish Taneja

Observed name: Taneja, Girish
ORCID: 0000-0001-7227-6338
Observed ORCID: 0000-0001-7227-6338
OpenAlex ID: A5017102598
Impact of Pharmaceutical Industry Promotion Mix on Doctor's Prescribing Behaviour
2008 · Girish Taneja · Asia Pacific Business Review · 9
An Analytical Study of Physicians Behaviour Towards Marketing of Pharmaceutical Products
2006 · Usha Arora, Girish Taneja · Indian Journal of Marketing · 9
Towards Sustainability in Retail Industry: A Study of Social and Environmental Sustainability Practices of Major Organized Retailers in India
2013 · Girish Taneja, Rajan Girdhar · FIIB Business Review · 5
Influence of Promotional Tools Offered by Pharmaceutical Industry on Physicians Prescribing Behavior
2012 · Girish Taneja · SSRN Electronic Journal · 5
Current Scenario of Social Media Marketing
2019 · Girish Taneja, Anu Bala · SSRN Electronic Journal · 3
Dynamics of a Digital Advertising Campaign
2018 · Girish Taneja, Sandeep Vij · SSRN Electronic Journal · 3
Impact of online ratings on the box office collection of Bollywood movies
2022 · Girish Taneja, Anu Bala · International Journal of Internet Marketing and Advertising · 2
Impact of online ratings on the box office collection of Bollywood movies
2022 · Anu Bala, Girish Taneja · International Journal of Internet Marketing and Advertising · 1
How are higher education institutions defining their meta-description tags?
2018 · Girish Taneja · International Journal of Educational Management · 1
Marketing Strategies of Global Brands in Indian Markets
2012 · Girish Taneja, Rajan Girdhar, et al. · Researchers World – Journal of Arts Science & Commerce · 1
AI and Augmented Reality (AR) Marketing: Enhancing Product Visualization and Interactive Advertisings
2026 · Vishwas Chakranarayan, Girish Taneja · CRC Press eBooks
Reading Between the Lines: a Qualitative Analysis of Online Product Reviews
2024 · Medha Sood, Girish Taneja · ShodhKosh Journal of Visual and Performing Arts
PDF
Do the e-commerce and digital marketing curriculum of Indian B-schools embrace employability skills
2023 · Girish Taneja, Anu Bala · World Review of Entrepreneurship Management and Sustainable Development
Do the e-commerce and digital marketing curriculum of Indian B-schools embrace employability skills
2022 · Girish Taneja, Anu Bala · World Review of Entrepreneurship Management and Sustainable Development
What happens “NEXT”?
2017 · Girish Taneja · Emerald Emerging Markets Case Studies
Nestle India Maggi : Rebuilding Trust
2017 · Girish Taneja · Indian Journal of Marketing
PDF
How Big Bazaar Direct Got Stuck in Middle
2017 · Girish Taneja, Sandeep Vij
A Case Study on Experiential Learning for Marketing Students
2016 · Girish Taneja · Indian Journal of Marketing
PDF
Marketing Practices in Pharmaceutical Industry
2013 · Girish Taneja
Works count: 26
Citation count: 42
H-index: 4
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