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Pelin Bayram

Observed names: Bayram, Pelin, PELİN BAYRAM
ORCID: 0000-0001-5373-2254
Observed ORCIDs: 0000-0001-5373-2254, 0000-0003-2867-5192
OpenAlex ID: A5017401439
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust
2021 · Tariq Samarah, Pelin Bayram, et al. · Journal of Research in Interactive Marketing · 230
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
2022 · Hasan Yousef Aljuhmani, Hamzah Elrehail, et al. · Asia Pacific Journal of Marketing and Logistics · 134
The Effect of eWOM Source on Purchase Intention: The Moderation Role of Weak-Tie eWOM
2022 · Reema Nofal, Pelin Bayram, et al. · Sustainability · 77
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The effect of servant leadership on employees’ self-reported performance: Does public service motivation play a mediating explanatory role?
2020 · Pelin Bayram, Khaled Zoubi · Management Science Letters · 29
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The mediating impact of entrepreneurs among administrative entrepreneurship, imitative entrepreneurship and acquisitive entrepreneurship on creativity
2020 · Yousef Alsafadi, Nader Mohammad Aljawarneh, et al. · Management Science Letters · 23
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The role of corporate culture and ethical environment in directing individuals’ behavior
2018 · Tarek R. Y. Abu Arrah, Dilber Caglar, et al. · Problems and Perspectives in Management · 9
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Does perceived organizational support lead to organizational citizenship behavior and turnover intention in hotel industry? The indirect roles of work–life satisfaction and employee resilience
2026 · Mavis Sirri Ngwa, Pelin Bayram · Humanities and Social Sciences Communications · 8
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The effect of customer engagement on customer loyalty: indication from the insurance industry in Jordan
2023 · Raed Ibrahim Mohamad Ibrahim, Pelin Bayram · Journal of Financial Services Marketing · 8
Analysis of factors influencing consumer’s purchase intention in social commerce: The mediator role of trust
2021 · Necip Karakurt, Pelin Bayram · International Journal of Data and Network Science · 7
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Challenges of Internal and External Variables of Consumer Behaviour towards Mobile Commerce
2015 · Arif Sari, Pelin Bayram · International Journal of Communications Network and System Sciences · 6
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Factors Influencing Customer Satisfaction and Its Contribution on Customer Loyalty: Case of Restaurant Industry in Turkish Republic of North Cyprus
2021 · Ercem Ruhluel, Pelin Bayram · Journal of Business Research - Turk · 5
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Internal Branding and Brand Citizenship Behavior: The Role of Trust, Commitment, and Organizational Climate
2021 · Ahmad Aljarah, Pelin Bayram · Emerald Group Publishing Limited eBooks · 5
Covid-19 and Revisit Intention: Evaluation of Destination Social Responsibility, Visitor Satisfaction, Perceived Value, and Fear Arousal
2023 · Mehmet Özcanlı, Pelin Bayram · Journal of Business Research - Turk · 2
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Media Systems, Politics and Press Freedom: Perspectives on Contemporary Russia and Nigeria
2016 · Halil Sadrettin, Pelin Bayram, et al. · International Review of Management and Marketing · 1
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Examining the Impact of Corporate Social Advocacy on Customer Citizenship Behavior Among University Students: The Mediating Roles of Brand Attachment and Electronic Word-of-Mouth
2026 · Linart Janbout, Dilber Çaglar, et al. · Behavioral Sciences
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The influence of internal brand management and brand citizenship behaviour on customer satisfaction and customer citizenship behaviour: A multi-level analysis
2026 · Wikodih Magah Edwin, Dilber Caglar, et al. · Argumenta Oeconomica
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Does Brand Loyalty Matter? Customer Churn in the Turkish Mobile Telecommunication Industry
2024 · PELİN BAYRAM · Bidge Yayınları eBooks
The Power of lnnovation in Marketing
2024 · NAZMİYE SONAR, MUHAMMED FURKAN TAŞCI, et al. · Bidge Yayınları eBooks
A qualitative research on perceived organizational support and job commitment: The case of the banking sector
2023 · Bayram, Pelin · Bilecik Şeyh Edebali University Institutional Repository
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The effect of Celebrity Endorsement Marketing Strategy of Tennis Sports Brands on Brand Attitude and Purchase Intention in North Cyprus
2021 · Umit Suleyman Onan, Pelin Bayram · Turkish Online Journal of Qualitative Inquiry
Ekonomi ve Yönetim Bilimleri Çalışmaları
2021 · Ilyas Karabıyık, Arif İğdeli, et al.
Enhancing International Performance of Exporting Firms through E-Business Integration
2014 · Mehmet Ali Ekemen, Pelin Bayram · Business and Economic Research
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Works count: 22
Citation count: 544
H-index: 8
I10-index: 5
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