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Roula Jabado

Observed name: Jabado, Roula
ORCID: 0000-0002-3229-8097
Observed ORCID: 0000-0002-3229-8097
OpenAlex ID: A5017468261
A Systematic Literature Review on CRM Critical Success Factors: The Transversal Role of Data Analytics Capabilities
2023 · Roula Jabado, Rim Jallouli · Lecture notes in business information processing · 6
Impact of Data Analytics Capabilities on CRM Systems’ Effectiveness and Business Profitability: An Empirical Study in the Retail Industry
2024 · Roula Jabado, Rim Jallouli · Journal of Telecommunications and the Digital Economy · 5
An Enriched Framework for CRM Success Factors Outlining Data Analytics Capabilities’ Dimension: A Case Study from the Retail Industry
2021 · Roula Jabado, Rim Jallouli · Lecture notes in networks and systems · 5
Enhancing Customer Relationship Management with Data Analytics: Insights from Retail Survey
2024 · Roula Jabado, Rim Jallouli · Journal of Telecommunications and the Digital Economy · 2
Sustainable CRM systems Pathway benefits and challenges across horizons and stakeholders - A thematic literature review
2026 · Roula Jabado, Rim Jallouli
Consumer Trust at the Crossroads of Data Privacy, Algorithmic Bias and Governance in AI Retail Marketing A Thematic Review with a Trust Contingent Framework
2026 · Roula Jabado
Beyond the Chatbot: Leading Responsible AI Innovation in the Classroom - Lessons from “Evelyn,” LIU’s MBA Course-Aligned AI Agent for Business Research Methods
2026 · Roula Jabado
Educational AI Agent in Higher Education - "Eva" - your Marketing Academic Research Expert
2026 · Jabado, Roula · Zenodo (CERN European Organization for Nuclear Research)
Educational AI Agent in Higher Education - Meet "Evelyn" your MBA course AI Agent for Business Research Methods
2026 · Jabado, Roula · Zenodo (CERN European Organization for Nuclear Research)
Business Research Methods for MBA Students, All Chapters (based on Saunders et al, 2016; 2023)
2025 · Jabado, Roula · Zenodo (CERN European Organization for Nuclear Research)
Integrating Data Analytics as Critical Success Factor of CRM Systems: 'Case of the Retail Industry'
2023 · Jabado, Roula · Zenodo (CERN European Organization for Nuclear Research)
A Systematic Literature Review on CRM Critical Success Factors - The Transversal Role of Data Analytics Capabilities
2023 · Roula Jabado, Rim Jallouli
Integrating Data Analytics as Critical Success Factor of CRM Systems: 'Case of the Retail Industry'
2023 · Roula Jabado, Rim Jallouli
“An Enriched Framework for CRM Success Factors Outlining Data Analytics Capabilities’ Dimension” - A Case Study from the Retail Industry
2020 · Roula Jabado, Rim Jallouli
The Effect of E-CRM on Customer Retention, Customer Commitment, and Customer Service in Four and Five star Hotels in Beirut, Lebanon: A Comparative Analysis Between UK and Lebanon
2007 · Roula Jabado, Nouri Beyruti
Works count: 16
Citation count: 18
H-index: 3
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