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Simran Sikka

Observed name: Sikka, Simran
ORCID: 0000-0003-1454-9371
Observed ORCID: 0000-0003-1454-9371
OpenAlex ID: A5017512344
False Promises, Fading Loyalty: A Quantitative Study on Greenwashing’s Impact on Young Consumers
2026 · Simran Sikka · World sustainability series · 1
Understanding Indian Millennials' Awareness Towards Brand Personality of Apparel Brands
2023 · Simran Sikka, Jitender Kumar · SEDME (Small Enterprises Development Management & Extension Journal) A worldwide window on MSME Studies · 1
Measurement and validity of Jennifer Aaker’s brand personality scale for Indian apparel brands
2023 · Jitender Kumar, Simran Sikka · Journal of Statistics and Management Systems · 1
Sustainable Waste Management in Small Hotels: A Case Study of Eco-Friendly Practices in Jaipur's Hospitality Sector
2026 · Simran Sikka, Kuldeep Singh, et al. · BENTHAM SCIENCE PUBLISHERS eBooks
From Screens to Suitcases
2026 · Simran Sikka, Ritika Bhatia, et al. · Routledge eBooks
Evaluating the Key Determinants of Responsible Rural Tourism
2026 · Simran Sikka, Kuldeep Singh, et al. · BENTHAM SCIENCE PUBLISHERS eBooks
Neuromarketing: unlocking minds for next-gen market research
2025 · Sikka, Simran · Innovatus: An Ivanian Journal of Economics and Business Studies
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The importance of brand personality inthe 21st centenary
2021 · Simran Sikka, Jitender Kumar · Journal of Management and Science
Works count: 8
Citation count: 3
H-index: 1
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