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Kaidong Yu

Observed name: Yu, Kaidong
ORCID: 0000-0002-5117-062X
Observed ORCID: 0000-0002-5117-062X
OpenAlex ID: A5017607753
Yi: Open Foundation Models by 01.AI
2024 · AI, 01., :, et al. · arXiv (Cornell University) · 49
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Enhancing corporate carbon performance through green innovation and digital transformation: Evidence from China
2024 · Yirui Mai, Kaidong Yu, et al. · International Review of Economics & Finance · 32
Bridging the virtual and real: emotional engagement in virtual influencer endorsements
2025 · Haiwen Liu, Jia Xu, et al. · Young Consumers Insight and Ideas for Responsible Marketers · 24
Knowledge exchange in SMEs service innovation with design thinking
2023 · Bin Gao, Kaidong Yu · Management Decision · 20
Welcome to ‘Dalifornia’: Chinese digital nomads as mobile entrepreneurs
2024 · Kaidong Yu, Jingtong Zhang, et al. · Current Issues in Tourism · 15
Breaking stereotypes: investigating the dynamics of male celebrity endorsements in China’s cosmetic industry
2024 · Kaidong Yu · Asia Pacific Journal of Marketing and Logistics · 11
Entrepreneurship at the Bottom of the Pyramid: A Systematic Literature Review
2023 · Kaidong Yu, Yameng Zhang, et al. · Sustainability · 9
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The dramaturgy of interactive marketing: a conceptual framework for immersive consumer engagement
2025 · Kaidong Yu, Yixing Li · Journal of Research in Interactive Marketing · 8
Green finance engagement: An empirical study of listed companies on Chinese main board
2023 · Yicong Huang, Kaidong Yu, et al. · Green Finance · 8
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Knowledge sharing and knowledge protection: An investigation of interorganizational collaboration in China
2023 · Chao Song, Kaidong Yu · Knowledge and Process Management · 7
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The sustainability paradox of digital nomadism: mobility, consumption, and socio-environmental engagement
2025 · Kaidong Yu, Kevin† Hannam, et al. · Tourism Review · 6
Can business-financial integration mitigate agency problems? Evidence from China's listed firms
2025 · Liyang Jin, Kaidong Yu, et al. · International Review of Financial Analysis · 6
Performative motivations in immersive cultural tourism: reframing tourist experience as co-created leisure
2025 · Kaidong Yu, Ziyong He, et al. · World Leisure Journal · 5
Research on Self Calibration Technology for Precision Workpiece Measurement Based on Laser Doppler Vibrometer
2019 · Xie Ma, Xie Ma, et al. · Integrated ferroelectrics · 5
Green plates, golden stars: sustainability narratives and SDG mapping in Michelin Green Star gastronomy
2025 · Jose Ferreira Pinto, Kaidong Yu · Current Issues in Tourism · 4
Mystical consumption and the quest for control: how consumers navigate uncertainty through occulture
2025 · Kaidong Yu · Journal of Marketing Management · 4
Effects of an Intercultural Management Course on Students’ Intercultural Communicative Competence Development: A Classroom-Based Study
2024 · Chengyuan Yu, Kaidong Yu · The Asia-Pacific Education Researcher · 4
Family business philanthropy in Malaysia: a multi-case study
2025 · Hasnita Ali, Kaidong Yu · Management Research Review · 3
MME-CRS: Multi-Metric Evaluation Based on Correlation Re-Scaling for Evaluating Open-Domain Dialogue
2022 · Zhang, Pengfei, Hu, Xiaohui, et al. · arXiv (Cornell University) · 3
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Contingent Boycotts: The Temporal Evolution of Consumer Justifications
2026 · Kaidong Yu · Journal of Macromarketing · 2
Beyond adaptation: consumer-driven glocalization and the negotiation of luxury brand meaning in China
2025 · Kaidong Yu, Ziyong He · Marketing Intelligence & Planning · 2
First Place Solution for NLPCC 2018 Shared Task User Profiling and Recommendation
2018 · Qiaojing Xie, Yuqian Wang, et al. · Lecture notes in computer science · 2
Heritage reimagined: brand rejuvenation dynamics of Chinese time-honored brands
2026 · Xizhe Wang, Kaidong Yu, et al. · Journal of Brand Management · 1
Community-based entrepreneurial tourism and eco-mediated place-making: governance of digital-nomad hubs
2026 · Kaidong Yu, Zhaoqiao Ding, et al. · Journal of Travel & Tourism Marketing
When Co-Branding breaks down: strategic misalignment, symbolic rupture, and consumer resistance
2026 · Kaidong Yu · European Journal of Marketing
Works count: 37
Citation count: 229
H-index: 8
I10-index: 6
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