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Myungkeun Song

Observed names: MYUNGKEUN SONG, Myung-Keun Song, Myung-keun Song, Song Myungkeun
Institution: Dong-A University
ORCID: 0000-0001-7118-4773
Observed ORCID: 0000-0001-7118-4773
OpenAlex ID: A5017709790
Attributes of the coffee shop business related to customer satisfaction
2018 · Won Seok Lee, Joonho Moon, et al. · Journal of Foodservice Business Research · 120
Limited time or limited quantity? The impact of other consumer existence and perceived competition on the scarcity messaging - Purchase intention relation
2021 · Myungkeun Song, Sungwoo Choi, et al. · Journal of Hospitality and Tourism Management · 84
Application of the technology acceptance model to food delivery apps
2022 · Won Seok Lee, Myungkeun Song, et al. · British Food Journal · 77
Antecedents of Purchase Intention at Starbucks in the Context of Covid-19 Pandemic
2021 · Jimin Shim, Joonho Moon, et al. · Sustainability · 66
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Let your algorithm shine: The impact of algorithmic cues on consumer perceptions of price discrimination
2023 · Sungwoo Choi, Myungkeun Song, et al. · Tourism Management · 55
An examination of the role of booking lead time in consumers’ reactions to online scarcity messages
2018 · Myungkeun Song, Breffni M. Noone, et al. · International Journal of Hospitality Management · 50
The moderating effect of perceived spatial crowding on the relationship between perceived service encounter pace and customer satisfaction
2017 · Myungkeun Song, Breffni M. Noone · International Journal of Hospitality Management · 42
The structural relationship between a low-cost carrier’s service experience, corporate social responsibility, brand love, and reuse intention: The case of Southwest Airlines
2022 · Won Seok Lee, Ruohan Tang, et al. · Journal of Air Transport Management · 37
Structural relationship between food quality, usefulness, ease of use, convenience, brand trust and willingness to pay: the case of Starbucks
2022 · Joonho Moon, Myungkeun Song, et al. · British Food Journal · 34
Coffee shop corporate social responsibility (CSR) and reuse intention using triple bottom line theory
2021 · Ji Min Shim, Won Seok Lee, et al. · British Food Journal · 30
A Tale of Two Cultures: Consumer Reactance and Willingness to Book Fenced Rates
2017 · Myungkeun Song, Breffni M. Noone, et al. · Journal of Travel Research · 28
Exploring effective price presentation format to reduce decision difficulty and increase decision satisfaction
2019 · Myungkeun Song, Won Seok Lee, et al. · Tourism Management Perspectives · 18
Framing effect of optional pricing on ticket purchasing intention in low-cost carriers
2022 · Myungkeun Song, Luo Jing, et al. · Journal of Hospitality and Tourism Management · 11
Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness
2021 · Myungkeun Song, Breffni M. Noone, et al. · Journal of Travel Research · 11
Exploring the moderating effect of restaurant type on the interaction between service agent type and consumer satisfaction
2025 · Gozzal Otemisova, Joonho Moon, et al. · British Food Journal · 3
A study on the attribute of rural tourism using the choice experiment
2020 · Jiwoo Jung, Won Seok Lee, et al. · Korean Journal of Hospitality and Tourism(KJHT) · 3
Antecedents and consequences of healthiness in café service: Moderating effect of health concern
2022 · Myungkeun Song, Won Seok Lee, et al. · Frontiers in Sustainable Food Systems · 2
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Effect of DINESERV on willingness to pay premium and revisit intention: case of Starbucks
2020 · Myungkeun Song, Won Seok Lee, et al. · Korean Journal of Hospitality and Tourism(KJHT) · 2
Exploration for the Antecedents of Food Delivery App Service Loyalty
2022 · Joonho Moon, Won-Seok Lee, et al. · Journal of MICE & Tourism Research · 1
A Study for the Relations among Usefulness of Coffee Service Software Application, Quarantine, Eco-friendly Perception, and Reuse Intention
2022 · Joonho Moon, Moon Kong, et al. · Journal of MICE & Tourism Research · 1
Determinants of senior citizen quality of life using Korean longitudinal study aging
2021 · Junho Moon, Myungkeun Song, et al. · 공공정책연구 · 1
Exploration for the Antecedents of Senior Citizen Depression using Korean Longitudinal Study Aging
2021 · Myungkeun Song, Won Seok Lee, et al. · Journal of Tourism and Leisure Research · 1
A study on the antecedents influencing university students’ intention to revisit McDonald’s
2020 · Myungkeun Song, Jiwoo Jung, et al. · Korean Journal of Hospitality and Tourism(KJHT) · 1
Effect of Menu Attributes on the Willingness to Pay in the Low Cost Coffee Domain
2019 · Song-Heui Oh, Myungkeun Song · Journal of Tourism and Leisure Research · 1
Political identity and responses to dynamic pricing
2026 · An Sheng, Sungwoo Choi, et al. · International Journal of Hospitality Management
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Works count: 64
Citation count: 679
H-index: 12
I10-index: 14
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