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Krishna Kumar Rajarathinam
Institution:
Annamalai University
Observed institution:
Annamalai University
ORCID:
0000-0001-7267-7000
Observed ORCID:
0000-0001-7267-7000
OpenAlex ID:
A5018079068
A moderated mediation model of the effect of social media advertising on consumer buying behaviour: evidence from India
2022
·
Krishna Kumar Rajarathinam
, Satyanarayana Parayitam
, et al.
·
International Journal of Internet Marketing and Advertising
·
6
Digital finance literacy, digital infrastructure and digital exclusions: an empirical survey of disadvantaged rural communities in India
2026
·
Krishna Kumar Rajarathinam
, Ilias Vlachos
, et al.
·
Agricultural Finance Review
Impact of Digital Finance Literacy on Rural Households’ Adoption Behaviour
2025
·
Charles Annamalai
, Krishna Kumar Rajarathinam
·
South India Journal of Social Sciences
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Works count:
3
Citation count:
6
H-index:
1
I10-index:
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