Author

Yunyan Tang

Institution: Chengdu University of Information Technology

Observed institutions: Sichuan University, Chengdu University of Information Technology

ORCID: 0000-0002-2899-2158

Observed ORCID: 0000-0002-2899-2158

OpenAlex ID: A5018288262

Exploring the Relationship Between Visual Aesthetics and Social Commerce Through Visual Information Adoption Unimodel

2021 · Yongzhong Yang, Yunyan Tang, et al. · Frontiers in Psychology · 26

Understanding the traditional mares’ milk industry’s transformation into a creative industry: Empirical evidence from Kazakhstan

2021 · Doszhan Baibokonov, Yongzhong Yang, et al. · Growth and Change · 8

Offline aesthetic design of restaurants and consumers' online intention to post photographs: A moderated mediation model

2022 · Yu Zhang, Yongzhong Yang, et al. · Social Behavior and Personality An International Journal · 4

The Influence of Aesthetic Design of Consumption Space on Content-Posting Intention on Social Media: The Moderating Role of Aesthetic Perceptual Ability

2021 · Yu Zhang, Yongzhong Yang, et al. · Lecture notes on data engineering and communications technologies · 2

How Does Music-Message Congruency in Online Video Advertisements Enhance Consumers’ Behavior Intentions? A Serial Multiple Mediator Model

2021 · Yongzhong Yang, Ruo Yang, et al. · IEEE Access · 1

Advertising Wearout and Loyalty: The Moderating Role of Consumer Involvement

2024 · Ruo Yang, Yongzhong Yang, et al.

Consumer Photograph Posting Intention--Model

2022 · Yu Zhang, Yongzhong Yang, et al. · PsycTESTS Dataset

Works count: 7

Citation count: 41

H-index: 3

I10-index: 1